Select the Right Solution & IT Partner for eCommerce to Target, Acquire & Retain Customers

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If your business is about to create, migrate or upgrade an eCommerce site, online store or shopping cart, it is critical to select the right solution – one that will satisfy all of your customer needs with elegant, sophisticated features and functionality. But, unless your business is expert in eCommerce software, it would be wise to employ the services of an IT eCommerce expert. A service provider with skill, knowledge and experience in the eCommerce domain and market and a comprehensive understanding of all available frameworks and solutions is worth their weight in gold!Selecting the right eCommerce design and development expert will help your business to achieve its goals and positively affect the bottom line. There are numerous benefits to a well-executed eCommerce strategy.

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A Match Made in Heaven – AND it’s FREE! Volusion and FaceBook Stores

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If you are a Volusion customer, and you are currently using the Volusion solution for your eCommerce store or online shopping cart, you will be pleased to know that you can use the solution to create a FaceBook store wherein you can sell your products and services. Volusion customers will be pleased to know that there is no additional licensing fee or charge for this product extension. Combining eCommerce with social media, internet marketing and social media marketing is a crucial part of online sales today and this integration enables up selling and cross-channel marketing campaigns. If your business has a license for the Volusion eCommerce solution, it is worth your while to explore the opportunities provided by the FaceBook store extension. Your Volusion developers can leverage the solution to design and create a professional store with numerous selling and marketing features, and you will not incur any additional software licensing fees.

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Ten Ways to Ensure Platinum eCommerce and Seamless Technical Support

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With the rapid and persistent growth of web marketing and eCommerce solutions, even the smallest, local business owner must endure regional, and sometimes global, business competition. With a few keywords and a couple of minutes of web research, your customers can purchase products and services from companies located in your community, or on the other side of the world.
The business benefits of eCommerce websites and internet marketing are undeniable, and today’s flexible solutions, tools, frameworks and platforms can be used for many business purposes. The competitive local and world markets of today demand that every business, large or small, engage in eCommerce and use business websites, portals, online stores and internet marketing to reach new customers and improve sales and customer retention. But, building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses. But it doesn’t have to be. Creating, migrating or upgrading an eCommerce site or shopping cart doesn’t have to break the bank, nor does it have to take a year to implement and deploy.

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eBay and Bigcommerce: A Partnership Made in eCommerce Heaven!

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eBay recently announced a partnership with Bigcommerce, the eCommerce solution provider and, with this partnership comes the transition from eBay’s ‘Go’ product which targeted small businesses, and its eCommerce Magento software business, as well as its ProStores service which targeted small businesses that wanted to enter the eCommerce market.

The eBay partnership with Bigcommerce is a big step for both companies and one that will help eBay to target larger business customers and provide an ample market for Bigcommerce with increased attention from eCommerce developers, and IT consultants and service providers. With the Bigcommerce hosted platform and migration services, existing Go customers will enjoy a seamless migration and transfer, and new customers will enjoy stability and gain additional features and function for their eCommerce sites.

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Liferay as a CMS, Portal, Intranet Site, and Business Website?

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If you haven’t heard of the Liferay Portal CMS solution, you may want to look into this popular web portal framework and consider its usefulness as a content management system (CMS), website solution or intranet application. Liferay has sixty plus tools and some rather innovative, interesting technologies that designers and developers can leverage to create simple or complex sites.

There are numerous reasons for the growing popularity of the Liferay Portal, not the least of which is the fact that Liferay can simplify the work and user experience and secondly, it is easily customized to satisfy specific preferences, and user requirements and business needs.

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Surprise, Surprise! WordPress Has Joined the Party for SME CMS Sites!

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The success of WordPress proves the premise that publishing and content management have passed out of the hands of a few major publishing companies and large enterprises and into the hands of independent writers, small businesses, special interest experts and bloggers of every stripe and background. The ease with which one can create and publish content in WordPress ensures that writers and small businesses can supply fresh content and information to readers and customers.Today’s rapidly changing technology market has driven WordPress and other software providers and developers to create more innovative, eye-catching, intuitive designs and sites to attract and retain readers, customers and all manner of site visitors.

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Don’t Be Like My Friend! Be Smart, and Choose a Simple, Intuitive, Mobile eCommerce Solution!

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I met a friend at a retailer conference recently. He was complaining about the ineffective eCommerce solution his company had chosen. “It doesn’t translate well into the mobile environment,” he said. “The whole process of browsing products, choosing colors, sizes and options, and ordering is convoluted. We lose potential customers, and the site just doesn’t support our sales and marketing objectives.”

Sadly, my friend is not alone in his conundrum! Building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses, but it need not be. The key to eCommerce success lies in the technical and functional skills of the team selected to build the site.

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