Why would you create a website?

Blog-Why-would-you-create-a-website

Not too long ago, a website was a nice to have list on a business card. Today a website is all addressing system of qualification.

It didn’t take long for the world to say, where is your website?

Nor did they take time to confirm back with you on their expectations and start judging you on the basis of how well your website is made.

Some of the quality websites that remain updated takes hours to make and are made with intense focus on the communication!

Whilst, some are made for a simple reason that there should be a website that talks about you, your services, products, customers and what not.

Then again, there are the transaction supportive business platforms that are mistaken for website, though are hosted and managed in much the same way.

These could your business applications; these could your website that just runs a shopping platform, a community or whatever it can be.

Ever wondered how many types and classifications of business application exist?

Well to be honest, there are no defined systems of classifying a website.

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The Price is Right: Liferay CMS

CMS

Liferay got created when gods got upset with the general lack of a quality enterprise class CMS. Liferay is a world class Enterprise Content Management framework that allows you to build apps, portlets among many useful, business purpose solutions.

To start with, Liferay is a Portal, a web platform, a CMS, a social collaboration, enterprise 2.0 supportive environment that many of the top companies in the world use.

This can be made in to a product, a solution, a intranet, a knowledge management portal among many, many useful applications for business.

The business potency of Liferay is enormous and hence is among the most desired enterprise class solutions in the world today.

As part of our Price is right study in CMS, we cannot exclude top tier solutions such as Liferay and still find the study to be complete.

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Growing a Small Business

From CMS to eCommerce to Custom Made Applications, small business need all, if not many to both engage, compete and grow in today’s Internet driven markets. What we do is to ensure you have arrived and stay on top using technology as a backbone.

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Miss Betty Says: What’s the Big Deal about Content Management?

CMS

Last week, my friend, Betty asked me a shocking question. “What’s the big deal about content management?”I nearly choked on my cheeseburger! After all, Content Management Systems are king. If you don’t think so, consider this. Your business must produce and sustain fresh content; interesting content; well organized, well-conceived content for every type of online presence. Whether you sell services or products, whether you have a shopping cart, a media or association site, a software product, a game, or a social media presence, content is very important to your business bottom line.

Take my company, for example. We use Content Management Systems (CMS) to manage our team collaboration and file taxonomy for documents. We also use it to manage our partner and supplier sites, as well as content for our events, products, PR, and other critical information.

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Critical Considerations for Content Marketing Success – Part II

Internet-Marketing-Service

This two-part series focuses on the factors you must consider in order to create a successful content marketing program. Part I of this article series focused on strategy, expectations, funding and resources. This article will focus on promotion, and target audience.If your content marketing initiative isn’t working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.

So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don’t know how to go about establishing a successful program.

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8 Great Plug-Ins for WordPress Development

WordPress

WordPress is enjoying immense popularity among bloggers, small business owners, media sites, and just about every other business with Content Management System (CMS) needs. Whether you are designing your own simple WordPress site or employing the services of a WordPress and CMS expert to design a site to meet more complex requirements, there are a number of plug-ins available to make life easier for you and for your IT staff and consultants.The WordPress third-party development community is very active and there are many valuable plugins, themes and other tools to help your business. Here are a few of the plugins you may wish to consider to improve the function, expand the features and ensure the security of your WordPress site.

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Roland’s Sad Tale: eCommerce Demands Good Design, & Knowledge of Target Audience

ecommerce-for-every-budget

My friend Roland sells football memorabilia. Last year, Roland signed up to do a holiday sale at a local community center. When he got the venue, he found that none of the prospective customers wanted his products. The event had been advertised as a ‘handicraft’ show, featuring hand knit baby sweaters, handmade aprons, blown glass tree ornaments, etc. Roland didn’t sell any football memorabilia that day

Why am I telling you this story? To prove the adage, ‘Know your audience’. That adage applies to any kind of customer, including an eCommerce client! If you are launching, migrating or upgrading an eCommerce site, you must design a site to attract and retain your target audience. It is important to understand more than the technical aspects of the site. Yes, performance, architecture and mobility is crucial but if you don’t know your target customers, their buying behavior and preferences, you will not get the results you want.

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Liferay Development: Easing The Process of Building High End Corporate and Amateur Sites

CMS-Solutions

The open source enterprise portal Liferay web application framework, written in Java and distribute freely is predominantly deployed for developing corporate intranets and extraneous nets. This web platform is richly decked with useful features that commonly are used for seamless site development.Liferay portal development is capacitated by the embedded web content management system which facilitates building of web portals as synergic sequence of themes, webpages, gadgets, portlets etc. driven by a common navigation control. Liferay platform extends support for an extensive array of programming languages such as Ruby portlets and PHP. Liferay developer need not possess comprehensive programming skills to get started with fundamental site installation and subsequent administration.

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