The Client is India’s largest omni-channel jewelry brand, and is recognized and renowned by India consumers. The Client has 165 retail stores in 66+ cities across India, as well as a thriving jewelry eCommerce presence online. Its product line includes rings, earrings, pendants, necklaces, chains, bangles, bracelets, mangalsutra, and nose pins, as well as 22k (916) and 24k (995) gold coins with certification and BIS Hallmark stamp guarantee. The Client customer base is growing rapidly, and to attract and retain customers, the business provides new designs and uses a mobile application to bridge the gap between brick-and-mortar stores and the virtual world. The mobile app provides a Virtual Try-On feature that allows customers to ‘try on’ jewelry and designs using a virtual reflection and image.
This Client required a comprehensive, easy-to-use augmented analytics solution with simple reporting capability, integrated with its system to provide easy-to-use dashboards for use by all of its end users. The integration of augmented analytics gave the Client a competitive advantage, and enabled the business to better leverage its data and to operate more efficiently, thereby increasing revenue and allowing the client to monitor their data and sales trends. Smarten Augmented Analytics provided an extensive set of reporting and analytics tools, and the features and functionality to meet the business, end-user and Client team needs with Business Funnel Reports, City Funnel Reports, Customer Reports, Dynamic Inventory, Impressions, and Indus Reports. This integrated analytics approach guarantees a fact-based, data-driven business environment and improves decision-making and results.
