Responsive web design (RWD) is a buzz-phrase that all tech people understand. But, when you start talking about Responsive Web Design, Adaptive Web Design, Content First Design, and other mobile concepts, the average business person tunes out (and with good reason). I won’t argue that it is important for every business person to understand the basic importance of making websites, applications and online presence a pleasant experience for customers, partners and suppliers. BUT, no technology person should expect the average business manager or end-user to understand the ins and outs of the process. That’s why we have experts!