If your business decides to launch or upgrade an eCommerce site or develop an sales app to attract and retain customers, it is important to choose the right solution so that all current requirements are met today and in the future. One of the most popular eCommerce solutions is Volusion eCommerce.
A US casual clothing and footwear superstore engaged Elegant MicroWeb to design their website using the Volusion eCommerce framework, and provide an intuitive, secure, hassle-free online shopping experience where customers could browse and shop for apparel, clothing accessories, swimwear and footwear. The challenge was to address all integration, development and customization requirements for the Volusion framework and provide 3rd party tax calculation. This was, perhaps, the first project of its kind world-wide to incorporate such unique, detailed requirements into one Volusion eCommerce solution.
Volusion eCommerce solution has become a name to reckon with in the realm of high-octane, intuitive and versatile shopping sites that engage visitors and turn them into loyal consumers. The catalyst that has triggered the wide scale popularity of Volusion platform is the comprehensive framework that flexibly allows developers to avail a slew of features to facilitate building and maintaining a state of the art, elegant and functional eCommerce site. Volusion integration capability is the driving force behind optimizing strategically important sites.
I met a friend at a retailer conference recently. He was complaining about the ineffective eCommerce solution his company had chosen. “It doesn’t translate well into the mobile environment,” he said. “The whole process of browsing products, choosing colors, sizes and options, and ordering is convoluted. We lose potential customers, and the site just doesn’t support our sales and marketing objectives.”
Sadly, my friend is not alone in his conundrum! Building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses, but it need not be. The key to eCommerce success lies in the technical and functional skills of the team selected to build the site.
