Many businesses isolate IT evolution and focus on the latest trends. Knowing they must accommodate mobile devices, companies may concentrate only on getting their apps and sites mobile, without regard for performance, or (equally, if not more, important) the
User Experience (Ux). Clients who focus only on mobility, without regard for user satisfaction or adoption are much more likely to fail in their efforts. Consumers, employees and all users have an expectation today and that expectation establishes a demand for simple, intuitive apps that anticipate customer needs, and understand the target audience and their preferences, buying behavior and tastes, as well as the trends and techniques used by competitive solutions, security compliance, industry standards etc.
Years ago, I worked with talented developers who knew the ins and outs of many technologies and platforms and could spin a stunning website into existence with style. Visitors were impressed with the colors, the animation and the graphics. Years passed, and technology advanced. Users were no longer tied to large desktops. They bought tablets and mobile devices and got used to the look and feel of advanced sites and applications that allowed them to shop, get information and communicate easily and in a way that was intuitive and natural to them.
