Find out how this retailer improved its mobile sales, its bottom line and its customer acquisition.Article Source: http://ow.ly/Ceghw
Tag: User Experience Designers Ahmedabad
When you consider the portability of technology in today’s world, it may seem as if mobile access has been with us forever. Not so long ago, mobile access was limited to pagers and ‘car phones’ that fit in a suitcase. While we are very comfortable with the access provided by smart phones and tablets, the technology of mobile access is changing every day. For businesses, this ever-changing landscape of devices, applications and social interaction can be confusing. The changes in technology do not stop long enough to give a business the chance to catch up. Consequently, it is imperative that businesses look at Responsive Web Design (RWD) and Adaptive Web Design (AWD) to provide the kind of access a customer or prospect expects.If you want to sell your products and services in a world of mobile access, you must make your sites and applications suitable for diverse size screen and devices. It is too expensive and time consuming to build and maintain multiple site versions, or numerous upgrades, migrations or site maintenance requirements.
Sometimes you know that a user interface is just not working. It may be because your internal users are complaining or because your customers have given you feedback. But, sometimes, you don’t know there is a problem, and that lack of understanding can compromise your customer satisfaction and result in revenue decline. It can also mean that your internal users will not adopt and use the software and solutions you have invested in and that will result in a decline in ROI and an unhappy management team. To counter these issues, some organizations will undertake a focused review of usability and survey customers or internal users to get targeted feedback. Some enterprises will employ usability experts and request a review of an interface and navigation and workflow, in order to understand where they may have gaps or functional issues.
Responsive design can fix a lot of problems for your website. It will make your website responsive for devices such as laptop, desktop, mobile or tablet. It can help to increase the time that users spend on your website. Responsive design can help to rank higher on search engine.
There has been a lot of discussion about the benefits of Responsive Web Design (RWD) in both consumer and business-to-business markets, and we do see some of the large vendors and enterprise service providers investing in RWD. But, it is also important to note that RWD is no longer an option for business sites – large or small. It is a competitive necessity!Consumers, business partners and suppliers expect to have easy, intuitive access to a business site to get information or purchase a product or service. If the site is cumbersome to use on a Smart Phone or Tablet, or if it fails to accommodate a variety of screen sizes, a business will lose customers. Consumers today are more sophisticated and less patient with clumsy user interfaces. The evolution of RWD is a natural response to the increasing mobile, agile, flexible environment a user demands.
