In a world where mobile apps, websites and global competition affects even the smallest business competitor, expectations are high and the ways in which a business reaches out online and through consumer and business applications are as familiar to users as a smart phone.
Offshore software application Ux design services are an important component of any prospective software product development or application development project. Every aspect of the software development lifecycle is important. From concept to specifications, design, and development through testing, implementation, support, enhancement and maintenance tasks – the business that sets out to develop a site, an app or a software product must ensure that offshore services are reputable, cost-effective and timely.
If you have been in business for a while, you know that, over time, things can get a little rusty and processes and activities can become rote. One of the greatest risks inherent in the business aging process is the use of outdated technology and, with the rapid pace of change in the market today, you have barely finished updating apps and websites and it seems it is time to take on the task again. We all need to assess our technology and undertake software reengineering in order to remain competitive.
Features and functionality are important to software applications and software products but, without a great user experience designer, the solution is apt to fail. Today’s users (whether they are business users or consumers who use a software product to buy products or get information), are more sophisticated and demanding.
I recently attended a technology conference where I listened to attendees grumble about outdated technology, and apps and software products that just didn’t deliver when it comes to performance, scalability and navigation on smart phones and other portable devices. These same people said that they could not justify the cost or time required to complete a software re-engineering project.
I remember the good old days when IT consultants and in-house IT staff decided how users would interact with data, what software would look like and user needs and wants took a back seat to the dictates of technical experts. User manuals were written in technical jargon and training was long and ineffective. If you think this world is still a reality, you (and your business) are probably struggling to succeed in the online world.
Yes! No kidding, you can actually measure the satisfaction of the end users of your product.
Still not convinced?
Let’s explain how user experience design and your end user satisfaction could be measured.
1. Take your software to the market and assuming you have about 100 customers being introduced to your product
2. Bring in changes to the software and measure the changes in business activity i.e. Create, Retrieve, Update & Delete such basic functions
3. Wait for some time to track the business activities related to every function points
4. Before you bring in changes though, ensure that you know how it connects the following
At a conference last week, I ran into Rick, an old colleague from a previous employer. Rick told me about a problem he had with a drop-off in conversion on a business website. His company hired a consultant to upgrade their product sales website and create a mobile app so customers could browse and purchase products on smart phones. After the launch, the enterprise noticed a decline in sales on the site, and poor results in user adoption of the sales app.
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