Your business management team has finally decided to create an application that complies with mobile standards and will attract more customers. The only remaining question is whether to go with a native mobile application or to create a mobile web application. In other words, before you start to plan and design, you’ll have to decide whether you want a software application that will provide an intuitive application UI design and user experience for desktops, laptops and smart phones via respective browsers on those devices, or whether you want to design a native mobile application that will function on a particular native mobile platform, e.g., IOS, Android or Blackberry.