Not so long ago, Google published an article that revealed some interesting facts – and, if you are selling products and services online, you will want to take note of these facts! The Google research reveals that a mere half a second added to the load time for a search results page may erode your traffic and your advertising revenue by as much as 20%.So, what does that tell us, exactly? This research and recent research by Amazon and other major online retailers reveals that online customers and prospects are more sensitive than ever to speed, accessibility and availability of information. Want more evidence of the importance of performance optimization?
Add 100th of a millisecond to your load time and your sales will decrease by 1%
Add 1 second to the expected 2-second page load time and 40% of users will abandon the site or page
Whether you are considering the success of your web site, your pay-per-click marketing campaigns or your internet marketing and social media marketing, you need to accommodate the expectations of your site visitors, followers and prospects or your business will not succeed in its online sales initiatives.
