Buzzwords like bring your own device, responsive web design (RWD), adaptive web design (AWD), mobile first and content first are flying through the offices of every technology team and IT consulting firm on the planet! In concept, these considerations apply to every business and consumer application in the design, migration or upgrade phase in today’s business world. However, building a high performance, heavy data centric, multi device mobile business solution is challenging! Software Product Development and, in particular, Product Development, Management and Support (PDMS) must include a serious consideration of RWD and software usability improvements.