If you own a software business, or you work in management or even in IT for a software company, you want to focus on attracting and retaining customers. You understand your market, you have a technology foundation and you understand your competition.
Recent research reveals that software companies should focus on building and improving specific components of the business in order to ensure success and continued competition:
If you are managing or own a software company, you are hard at work on your products and services. You know your clients and your business well and you focus on attracting and retaining customers. Your management team has developed a comprehensive understanding of your market, your competitors, and the technology environment you will use to pursue your targets. BUT, when it comes to having the time and the resources to achieve all of your goals, you may fall short. Perhaps you are short-handed, or you have not focused on specific technical or leadership skills to accomplish a particular task or complete a certain project.
Software product development is a distinctive process that requires a different set of skills and knowledge from the average software application development project. A custom software development company can ensure your success by creating a software product with a full suite of services that includes state-of-the-art software engineering practices, appropriate technical architecture, versioning control, detailed technical and user documentation and high development and quality standards.
My friend, Norman got himself into trouble! He needed some extra help to design a software product for the market, and he needed it done right. His team interviewed and selected a company with application development experience and quickly discovered that they really couldn’t make the transition from application development to software product development.
If your enterprise wants to create a software product for the consumer or business market, your executive team may want to hand over the project to an internal IT team. If your in-house IT team is up to the challenge, that’s great. But, for most enterprises, the prospect of creating a software product for market is daunting and typically results in cost and time overruns and does not succeed.
If your business is considering a software product development project for the consumer market or to build an app for internal use, you must consider one thing, above all else, before you start looking for a software product development company. There is a distinct difference between software application development and software product development, and if you choose a partner who does not understand this difference, your project is not likely to succeed.
Elegant MicroWeb worked with a UK eConsulting, Market Research business to design a web-based widget to measure customer satisfaction and increase customer loyalty. Customers were asked just one question. Responses were analyzed to enhance and improve products and services over the period. The widget had to be easy to configure, and easy to promote and use. Personalized emails were sent, so users could respond without the need to register. Feedback request could be offered via various web channels to maximize participation.
