The Good Side of the Story!
We have known people and have worked for people who understand nothing about technology, but have a defined domain knowledge or expertise or clarity of purpose to pursue use of technology to expand their skills to a global arena through automation made feasible by technology.
By automation, we are specifically talking about delivering value through use of software, rather than manual tasking.
Say for instance, an auditor who does auditing of major hospitals, food & beverage industries have found that the process could be optimized by use of an iPad type device that will carry the standardized forms for compliance regulation and works, just works! On both offline and online mode.
This simplification is a welcomed simplification; business needs efficiency, less paper work, more quality coverage and accuracy.
This forms the clarity of purpose behind the development of software product.