There is nothing wrong in being able to price low and selling at half or less than half the price as long the service quality is at least 80% of the sustained market price.Low priced services offering matching quality often tend to be disruptive to the markets and customers benefit significantly from what has to be done.
However, being simply low priced and expecting the economics and sociology to work on its own is something that will equate to having one size fits all approach to business.