If you own a software business, or you work in management or even in IT for a software company, you want to focus on attracting and retaining customers. You understand your market, you have a technology foundation and you understand your competition.
Recent research reveals that software companies should focus on building and improving specific components of the business in order to ensure success and continued competition:
If you are managing or own a software company, you are hard at work on your products and services. You know your clients and your business well and you focus on attracting and retaining customers. Your management team has developed a comprehensive understanding of your market, your competitors, and the technology environment you will use to pursue your targets. BUT, when it comes to having the time and the resources to achieve all of your goals, you may fall short. Perhaps you are short-handed, or you have not focused on specific technical or leadership skills to accomplish a particular task or complete a certain project.
The potential for smart watch applications is limitless. So, why do many of these mobile software application projects fail? Much (in fat most) of the success of a smart watch application depends on the technology and user experience. No matter how unique or creative the concept, no matter how necessary or useful the application, if it isn’t designed well, if it doesn’t work well, if it isn’t tested to ensure that it functions on the various devices in the market…your project will fail. There is the potential to spend a lot of time and effort and money and end up with something that the market rejects.
