Understanding How Businesses Use Mobile BI to Achieve Results!

Mobile BI Business Use Illustrates Real Advantages!

Mobile Business Intelligence (or Mobile BI) is defined as ‘a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance.’

Aberdeen Group reports that businesses adopt Mobile BI to:

  • Improve business process efficiency
  • Improve employee productivity
  • Make better decisions, more quickly
  • Provide better customer service
  • Deliver real-time bi-directional data access to make decisions anytime and anywhere.

‘Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.’

As local and global competition increases, most businesses are looking for ways to improve their competitive advantage, and to quickly adapt to the changing market, to employee needs and to customer buying behavior.

It can be helpful to consider some real-world business use cases, in order to understand the value and benefit of incorporating a Mobile BI solution within your technology landscape and your analytics approach.

The advantages of Mobile BI go beyond team collaboration and individual reporting needs, to provide the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

Real World Business Use of Mobile BI Reveals Benefits and Advantages

The following list of companies represents a small sampling of businesses currently using Mobile BI to improve business results and efficiency:

Amazon – Amazon analyzes purchasing behavior and browsing history to predict what products a customer might want to see, and what they are likely to buy, personalizing the customer experience and making it easier for customers to complete a transaction. BI tools help the business to forecast demand and ensure that stock is available.

Starbucks – The business has implemented a loyalty program to help with customer engagement and sales, personalizing marketing strategies and allowing customers to order, pay and receive rewards. It gathers data using its digital channels and uses that data to create targeted offers and to improve customer retention, as well as increasing the amount customers spend during a visit.

Netflix – The company uses BI tools to personalize the viewing experience and to analyze customer viewing preferences and push specific options to the customer based on viewing history. Mobile BI tools allow teams to analyze and share information regarding regional viewing and to make decisions on the fly.

Uber – The company business model is dependent on the rapid changes and shifting behavior of customers from one local and regional area to the next. Real-time pricing and operational decisions are made to support surge pricing and driver deployment for high demand areas. The back-end systems and BI tools allow drivers to access information using the Uber app so that they can quickly respond to the changing environment.

Tesla – Mobile BI and wireless car data analytics allow Tesla to connect remotely to corporate offices and collect and analyze vehicle data to address issues and update customers on maintenance etc.

X/Twitter – Mobile BI provides support or moderators to identify and quickly address platform safety issues, violations, etc. The integration of artificial intelligence (AI) with BI tools allows the business to quickly respond and ensure a safe user experience.

Mobile BI provides the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

These examples illustrate the many ways in which Mobile BI can be used to address business issues, providing user access and analytics for team members no matter where they are and how they need to use the data. Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features,  with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Original Post : Understanding How Businesses Use Mobile BI to Achieve Results!

Choose the Right Mobile BI Solution for Your Business!

What Do I Need to Know Before I Choose a Mobile Business Intelligence (BI) Solution for My Business?

What makes a great Mobile Business Intelligence (BI) solution? There are many factors to consider and, if you do not choose wisely, you risk a) spending a lot of money and getting very little in return, b) working with incorrect, old or incomplete data, c) having to upgrade and spend even more money, d) disappointing your team and falling short of objectives, e) missing your Citizen Data Scientist initiative goals.

Mobile BI Improves Productivity and Results!

Add Mobile BI for Your Team and Improve Access, Analytics and Business Decisions!

Recent surveys reveal that the mobile BI market is growing by leaps and bounds. Of those surveyed, over 35% of companies said that mobile BI is in use among their business users. While some businesses have yet to adopt BI tools or augmented analytics for their business users, many have done so, and are now in the process of adding mobile BI to the set of tools available to users. There is no doubt that the COVID pandemic affected this strategy, since many businesses are now embracing a full-time or a hybrid remote work environment that requires team members to have access to tools from wherever they are working.

Give Your Users Mobile BI. They Will Love You!

Why Doesn’t Your Business Provide Mobile BI Access For Your Users?

You would think that businesses would understand the value of Mobile BI! After all, we are a mobile society. Today’s consumers and business users expect to have access to all of their tools, apps, software and websites on their mobile devices, and no matter what kind of device they have – iPad, tablet, Android smart phone, iPhone etc., they expect to have seamless performance. So, is it any wonder that businesses are facing the question of analytics on the go?

Gartner has predicted that, ‘overall analytics adoption will increase from 35% to 50%, driven by vertical and domain-specific augmented analytics solutions.’

‘Mobile BI can provide your business with the foundation to achieve your data democratization and user adoption goals.’

If your business users and Citizen Data Scientists have access to robust augmented analytics and traditional and modern BI within the walls of your enterprise, why don’t they access to these all-important tools when they are working remotely, in a client office, at an airport, on the road or working with a supplier or a partner? Consider the increased productivity and the improved workflow your team can achieve if you add Mobile BI. If you have invested in an analytics solution and you want to achieve the best return on investment (ROI) and the lowest total cost of ownership (TCO), you need to expand user access to a mobile environment.

If You Don’t Provide Mobile BI for Your Users, Why Not?

With the right Mobile BI solution your users can enjoy many benefits. When you consider a Mobile BI and augmented analytics solution, be sure your solution provides:

  • A native app, with seamless user interface for a great user experience (Ux) – compatible with iOS and Android
  • An extended office environment for swift analysis and decisions from anywhere
  • Encourages user adoption and provides support for BI investments and data democratization
  • Access rights are defined on the server so security and privacy is ensured at all levels
  • Can be hosted anywhere within IT infrastructure –on premises, public or private cloud
  • Business Users have access to dashboards, reports, Clickless Analytics – Google-type Natural Language Processing (NLP) Search functionality
  • Start-up is easy, within a few minutes and support is readily available

‘Consider the increased productivity and the improved workflow your team can achieve if you add Mobile BI.’

Choose a  Business Intelligence reporting solution that promotes data literacy and provides BI tools your IT team can easily implement and support, and a solution that business users will want to adopt. Choose flexible, agile business intelligence solutions that can be used at all levels to collaborate, share data, and report and communicate with clarity. Mobile BI can provide your business with the foundation to achieve your data democratization and user adoption goals.

Original Post : If You Don’t Provide Mobile BI for Your Users, Why Not?

Mobile BI Tools for Citizen Data Scientists!

Mobile BI Tools Support Citizen Data Scientists and All Team Members With Access to Critical Data!

When a business takes on a Citizen Data Scientist initiative, it must provide the tools and techniques the business user will need to support the new role. Augmented Analytics is key – with features and tools that make it easy to integrate, find, analyze and share data across the enterprise.

Gartner has predicted that, ‘90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency.’

If your organization is doing it right, the Citizen Data Scientist initiative will incorporate support to change the culture, to update the employee evaluation process to encourage the use of analytics and fact-based decision-making, and other factors that influence user adoption and enable the business to move forward with a team alignment.

But one thing many businesses fail to consider is the need for these tools outside the walls of the office environment. If the global pandemic taught us anything is that many employees were forced to work at home or in settings outside the typical office facility. Today, many companies have embraced this concept on a long-term basis, allowing their employees to work from home, or in remote group locations. But even if your business is situated in one more office buildings or store fronts, the chances are good that your team members spend a certain amount of time working outside the office, after hours, on weekends, etc.

‘Mobile BI tools provide the support for your Citizen Data Scientists, data scientists, business analysts, team members, executives, and managers so that every business user can access and analyze data, share, and collaborate.’

Teams today are asked to do more with less and, as work hours expand, and the expectations of businesses change, the team must adapt. Managers, executives, IT teams and others find themselves in situations where they must check the status of a project, approve a purchase or resource acquisition, communicate with a team and assess the need to make changes – the list goes on and on!

Mobile BI Supports Citizen Data Scientists and Data Literacy

Mobile BI tools provide the support for your Citizen Data Scientists, data scientists, business analysts, team members, executives, and managers so that every business user can access and analyze data, share, and collaborate and make decisions on the fly, in a staff meeting, in an airport or hotel, or at home.

To ensure that you choose the right tools for your Citizen Data Scientists, look for a Mobile Business Intelligence solution that offers the following features and functionality:

  • Native app, with seamless user interface for a great user experience (Ux). Available for iOS and Android
  • Extends the office environment. Allows swift analysis and decisions from anywhere
  • Encourages user adoption and provides support for BI investments and data democratization
  • Access rights are defined on the server so security and privacy is ensured at all levels
  • Hosted anywhere within IT infrastructure – on premises, public or private cloud
  • Business Users have access to dashboards, reports, Clickless Analytics – Google-type Natural Language Processing (NLP) Search functionality
  • Start-up is easy, within a few minutes and support is readily available

‘One thing many businesses fail to consider is the need for BI tools outside the walls of the office environment.’

If you want to support your Citizen Data Scientists and every member of your business user team, explore Smarten Mobile Augmented Analytics And Mobile BI. Add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Original Post : Mobile BI Supports Citizen Data Scientists and Data Literacy!

Mobile Business Intelligence is Your Secret Weapon!

Give Business Users Mobile BI to Extend the Office and Improve Responsiveness!

Change is ever-present, and no more so than in the past three or four years. As COVID has changed the way people work, and the location in which they do their work, the need for mobile BI Tools has grown exponentially. Neither the organization, nor the business users can afford to delay the use of business intelligence tools until they are in the office. Every business must do more with less.

‘Mobile BI should provide data analytics access for all business users and, above all, provide flexible, agile solutions that can be used at all levels to collaborate, share data and report and communicate with clarity.’

Mobile BI tools can provide support for team members as they travel, as they work from home, and as they collaborate with other team members from a client office, an airport, a train station, or a supplier location.

According to recent studies, the single most important benefit of Mobile Business Intelligence is enhanced data visibility. Another way to look at it is to consider the lost opportunities and the many missteps the organization will experience if it cannot make sense of its data in real time and with a comprehensive view into the data it captures across the enterprise.

Enable User Adoption with Self-Serve BI and Cross-Tab Analytics

Don’t try to dictate the type of device, the size of the screen or the resolution. Be sure you choose a mobile BI solution that will satisfy all manner of devices. Choose a user interface (UI) that is responsive and adaptive – one that provides self-serve tools without redesign or restructuring of dashboards for specific devices or screens. You can enhance total cost of ownership (TCO) and improve return on investment (ROI) with tools that are flexible and can be easily used in any environment.

Empower your users with integrated business intelligence tools that provide access to data in an interactive, personalized view and enable data sharing, identification of trends and patterns and user empowerment and accountability. Out-of-the-box mobile BI tools should support your users with tools that make it easier to understand data analytics and use data for reporting, presentation and collaboration with personalized dashboards and reporting and flexible graphs and charts.

‘Be sure you choose a mobile BI solution that will satisfy all manner of devices.’

The right mobile business intelligence solution should allow your users to get started right away without extensive training and at a reasonable cost. It should enable integration of data across disparate data sources so users have access to all the data they need to get a complete and comprehensive picture of business results, the root cause of problems and the opportunities that will provide unique competitive advantage to the organization.

Comprehensive BI Tools and Mobile BI should provide data analytics access for all business users and, above all, provide flexible, agile solutions that can be used at all levels to collaborate, share data and report and communicate with clarity. Simple, Self-Serve BI Tools can provide your business with the foundation to achieve your data democratization and user adoption goals. Let us help you achieve your vision and improve productivity and insight across the organization.

Original Post : Mobile BI Expands the Reach and the Benefits of BI Tools!

Case Study : Smarten Analytics Case Study – Implementation for Largest Global Air Cooler Company in India

Smarten Augmented Analytics Case Study- Implementation for Largest Global Air Cooler Company in India

The Client is the largest global manufacturer of Air Coolers. The Client is an India-based Multi-National Company with a presence in over sixty (60) countries. As the market leader, this enterprise enjoys a prime position in the residential, industrial and commercial market segments and its brand is considered synonymous with cooling products in the global market. The Client is a market disrupter in what is a diverse and poorly organized sector and it has set the market benchmark with 201 trademarks, 64 registered designs, 15 copyrights and 48 patents, thereby setting the gold standard for air cooling in the global market.

Understanding the Truth About Mobile BI!

Considering a Mobile BI App? Understand the WHAT of Mobile Augmented Analytics Before You Choose!

If your business is considering a Business Intelligence or BI tool or an augmented analytics tool for its business users, the addition of this type of tool can and will improve user adoption of analytics, data democratization and data literacy. As you consider your requirements, your user and technology needs and other factors, do not forget to add mobile BI tools and augmented analytics to your list of requirements. A BI Mobile App will further improve user adoption and fact-based decisions.

By some estimates the Mobile Business Intelligence Market is expected to achieve a Compound Annual Growth Rate (CAGR) of 22.43%

‘If a vendor or solution provides only SOME of the features and functionality business users require, the solution cannot truly be considered a Mobile BI app.’

In this article, we define Mobile BI and the concept of a Mobile Augmented Analytics App, so that your business can achieve a more complete picture of these tools.

What is True Mobile BI?

Perhaps the best place to start this discussion is to define what Mobile BI is NOT.

What Mobile BI and Mobile Analytics is NOT

A true Mobile BI and Augmented Analytics App should not be restrictive. Limited views and access will only frustrate users.

Real Mobile BI is not just a series of static reports or limited access to data that would otherwise be available from within the walls of the enterprise.

What IS Mobile BI and Augmented Analytics?

Mobile Augmented Analytics is based on a comprehensive advanced analytics solution with sophisticated features, analytical algorithms and functionality designed for business users with average technical skills.

Mobile BI is designed to extend the augmented analytics environment beyond the walls of the enterprise and support remote work, team members who travel and those who wish to work while on the road.

A Mobile BI and Augmented Analytics App accommodates both Android and iOS devices so that users can access features, reporting, data sharing etc., on the device of their choice.

Mobile BI for Business Users is easy to implement and license and does not require extensive training.

Mobile Augmented Analytics provides a functional environment for analytics, extending the features the user leverages within the office on a desktop so that the user can analyze data with full access into datasets, dashboards and reports.

Mobile BI apps must present data appropriately, no matter the size of the screen or the resolution. Navigation must be easy and intuitive.

If a vendor or solution provides only SOME of the features and functionality business users require, the solution cannot truly be considered a Mobile BI app. Implementing data democracy initiatives to support the transition from business user to Citizen Data Scientist requires tools that can be used in a real work environment and that must include true mobile access to a comprehensive set of features.

Remember, your team members are also consumers who are used to access to all their favorite apps no matter where they are, and no matter which type of device they choose to use.

‘A BI Mobile App will further improve user adoption and fact-based decisions.’

Explore Smarten Mobile Augmented Analytics And Mobile BI and add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member in your enterprise. For more information on Mobile BI and Augmented Analytics, read our articles, ‘The Importance of Adding a Mobile BI App to an Augmented Analytics Strategy’, and ‘What Should My Business Consider When Selecting a Mobile BI Solution?

Original Post : What is True Mobile BI?