If your organization is implementing self-serve business intelligence, it is important to balance sophisticated tools with the skills of the average business user. While algorithms and advanced data analysis are a great benefit, if business users find these tools daunting, they won’t adopt them, and you won’t improve productivity, or timeliness or accuracy of decision-making.If your organization is implementing self-serve business intelligence, it is important to balance sophisticated tools with the skills of the average business user. While algorithms and advanced data analysis are a great benefit, if business users find these tools daunting, they won’t adopt them, and you won’t improve productivity, or timeliness or accuracy of decision-making.