


If your organization is implementing self-serve business intelligence, it is important to balance sophisticated tools with the skills of the average business user. While algorithms and advanced data analysis are a great benefit, if business users find these tools daunting, they won’t adopt them, and you won’t improve productivity, or timeliness or accuracy of decision-making.
To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, and its internal operations, and better understand the buying behavior of its customers and prospects. To accurately predict and plan, every enterprise must select a business intelligence solution that will support their efforts and provide business users with a rich set of features and tools.
Nearly every organization has BI tools, but not every organization takes the Smarten approach to business intelligence. The components of the Smarten approach include self-serve data preparation and Plug n’ Play Predictive Analysis, both of which (when combined with Smart Visualization and Advanced Data Discovery tools) provide a sophisticated, yet easy-to-use, solution that supports business users and data scientists alike.
If you are frustrated with BI tools, and looking for self-service Advanced Analytics to achieve your goals and empower users, you should understand the difference between traditional BI tools and the Smarten Advanced Data Discovery approach. The Smarten Advanced Data Discovery gives users the freedom to leverage data beyond simple visual data analysis and dashboards.
What on earth is Plug n’ Play Predictive Analysis? It’s not a hot single from a new boy band! It IS a surprisingly simple business intelligence tool that can help you plan, predict, see patterns and trends and allow the average business user to function at a higher level with concise information that will help users to make good decisions. Sound good? It is! Trust me, I use it and it has elevated the work and accuracy of the business decisions made by my team!
Consider the time and effort involved in the ‘old world’ of business intelligence data preparation! How on earth did we ever get anything done? Armies of data analysts and IT staff slaving over data, compiling, analyzing, graphing, charting, taking requests from managers and users and engaging in an endless exchange and interaction to assure that the requirements are understood and met. By the time the data analysis was delivered, it was old, sometimes incomplete and perhaps delivered in a form that might be misinterpreted by its audience.

Self-Serve is all the buzz! Whether you are checking yourself out at a grocery store, ordering your pizza in advance, reserving a seat in a restaurant, driving your car through the car wash or checking out at the hardware store, you just want to do it and get it done! Time is of the essence and usually you are the best person to decide what you need and when you need it. Am I right?
I recently attended a business intelligence conference and I was reminded how important data democratization is for every company. One of the most important things to consider is how crucial it is to give your business users good, easy-to-use tools for smart visualization, plug n’ play predictive analysis and self-serve data preparation. It is one thing to SAY you want your business users empowered and accountable. It is another to expect them to use tools that are designed for IT or analysts or to leverage dashboards that are restrictive and frustrating.