Predictive Analytics is no longer limited to data scientists. Today, predictive analytics is, and must be, accessible to business users, if your enterprise is to grow and respond to the need for data democratization and increased productivity within the enterprise and to the rapid changes in the market, competition, resource and supplier needs and customer buying behavior. Every business user must have the tools to analyze data and make accurate, timely predictions and decisions.
There was a time, not so long ago, when predictive analysis, business forecasting and planning for results involved guesswork and lots of unscientific review of historical data. But, today’s competitive business landscape and rapidly moving markets demand more than guesswork.
This is a small note on small data. I hope it has a big impact. The common understanding of the world is that one should use predictive and prescriptive data on big data. A vast amount of data, classified and grouped, running analytics to predict what will be the next event that one or more elements of the group will take. Predictive analytics like this allows pushing of right products to e-commerce shoppers. I am sure you all have experienced this on the large e-commerce site and enjoyed it.
