Fresh Business Intelligence Data is Key to Confident Decisions.
Here’s what I know about Business Intelligence: Old or incomplete information does not constitute intelligence – what it does is to result in decisions that are sometimes wrong and nearly always misleading. When we provide a business intelligence tool that ties the hands of business users; when we give business users tools and dashboards that are designed by IT or analysts and assume comprehensive knowledge of user needs, we give our business users the wrong kind of tools!