Every application must be mobile if it is to be successful with business users or consumers. Every user has a smart phone, a tablet, a smart watch or a laptop and every user expects mobile application design to support user needs, no matter what device they are using.
Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.
But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.
Elegant MicroWeb completed a project for a U.S. business providing IT consulting services in the mobile technologies market. Elegant MicroWeb built a mobile app to transfer diverse media content from one device to another including PlayStation III Xbox360, SONY Bravia, SAMSUNG LED TV, XBMC and other DLNA compatible media players. The iPhone device serves as a media server and connected devices act as media renderers so users can select content from their iPhone and stream it to other devices.
I always try to stay ahead of the technology curve but I am the first one to admit that, in this rapidly changing world, I need help from the experts. Things are changing very fast. My business users and customers need simple, mobile, device-independent technology and they expect every application, website, software product and interaction to be seamless, intuitive and interesting. They don’t want to be told what device to use to access information or complete a task. The technology market changes every day with the release of new mobile devices, upgraded smart phone models, and new mobile platforms.
There is tech involved in enterprise governance and those are sometime so old that that its difficult to find people who are still working or are alive and can work to fix any issues.For enterprises that have inherited and are working with legacy architecture and applications going mobile can be huge a factor or challenge.Some of the core challenges include the adoption and development of service layers that can be shared on a mobile platform.The sheer size of database and data being rendered on handheld devices could be very large and leads to quality issues.The manner of technology adoption pose regulatory issues… for instance, the French now passed a law that forbids sending out emails to employees after working hours.
Your business management team has finally decided to create an application that complies with mobile standards and will attract more customers. The only remaining question is whether to go with a native mobile application or to create a mobile web application. In other words, before you start to plan and design, you’ll have to decide whether you want a software application that will provide an intuitive application UI design and user experience for desktops, laptops and smart phones via respective browsers on those devices, or whether you want to design a native mobile application that will function on a particular native mobile platform, e.g., IOS, Android or Blackberry.
A new global survey from CIO Strategic Marketing Services and Triangle Publishing Services, sponsored by Oracle- “The Connected Enterprise: Keeping Pace with Mobile Development– reveals that not only are enterprises committed to mobility today, but the rate of development, deployment and spending for support of mobile apps and devices is expected to increase dramatically over the next few years”.
If your business needs to ‘get mobile’, you have to jump into the game now. In order to remain competitive with others in your market and to satisfy your customers and team members, it is imperative that your apps be mobile, intuitive and accessible on all types of devices.
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