Every application must be mobile if it is to be successful with business users or consumers. Every user has a smart phone, a tablet, a smart watch or a laptop and every user expects mobile application design to support user needs, no matter what device they are using.
The success of the iPhone is not a surprise! Apple has made it in indispensable part of nearly every life. The iPhone is definitely mainstream and with that popularity came the inevitable entry of small and large businesses to create an app for iPhone.
Emarketer survey numbers shows that 19% of ecommerce sales happened in mobile devices in 2014. That number is poised to go up to 22% in 2015.
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Misuse of mobile phones were so common that some people had to change their HR & Information Security policies to refrain from misuses.Initial days of mobile adoption focused on being able to call anyone at anytime and not having to be around a phone to be able to answer them.
However, the technology quickly made it feasible to do some useful and cool things using the mobile phones and today, they have taken over everything from generic communications to end user engagement as in marketing.
Mobile focused Marketing is touted as one of the highest focus zones for marketing today, that is because of the sheer number of access and continuous access.
Enterprise mobility is key to business success in this mobile society. If you are an IT service provider or software vendor, you must enable your customers and clients with enterprise mobility if you want to succeed. That mobility must extend from enterprise applications, to web sites and all other technology tools you provide.Consumers and business users are more sophisticated than ever and their expectations and demands are always changing. But, one thing does not change and that is the fact that you will lose market share if your applications are not suitable for the numerous devices available today for users – desktops, laptops, tablets and smart phones with different operating systems, browsers and screen sizes.
