Misuse of mobile phones were so common that some people had to change their HR & Information Security policies to refrain from misuses.Initial days of mobile adoption focused on being able to call anyone at anytime and not having to be around a phone to be able to answer them.
However, the technology quickly made it feasible to do some useful and cool things using the mobile phones and today, they have taken over everything from generic communications to end user engagement as in marketing.
Mobile focused Marketing is touted as one of the highest focus zones for marketing today, that is because of the sheer number of access and continuous access.