Moving to a mobile app is not just a matter of making sure that information can be accessed on a smart phone. When your company decides to build a mobile app, it must acknowledge that launching this app will be a game changer!
Misuse of mobile phones were so common that some people had to change their HR & Information Security policies to refrain from misuses.Initial days of mobile adoption focused on being able to call anyone at anytime and not having to be around a phone to be able to answer them.
However, the technology quickly made it feasible to do some useful and cool things using the mobile phones and today, they have taken over everything from generic communications to end user engagement as in marketing.
Mobile focused Marketing is touted as one of the highest focus zones for marketing today, that is because of the sheer number of access and continuous access.
Enterprise mobility is key to business success in this mobile society. If you are an IT service provider or software vendor, you must enable your customers and clients with enterprise mobility if you want to succeed. That mobility must extend from enterprise applications, to web sites and all other technology tools you provide.Consumers and business users are more sophisticated than ever and their expectations and demands are always changing. But, one thing does not change and that is the fact that you will lose market share if your applications are not suitable for the numerous devices available today for users – desktops, laptops, tablets and smart phones with different operating systems, browsers and screen sizes.
A new global survey from CIO Strategic Marketing Services and Triangle Publishing Services, sponsored by Oracle- “The Connected Enterprise: Keeping Pace with Mobile Development– reveals that not only are enterprises committed to mobility today, but the rate of development, deployment and spending for support of mobile apps and devices is expected to increase dramatically over the next few years”.
If your business needs to ‘get mobile’, you have to jump into the game now. In order to remain competitive with others in your market and to satisfy your customers and team members, it is imperative that your apps be mobile, intuitive and accessible on all types of devices.
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