Today’s retail market is more diverse and complex than ever before. Brick and mortar stores compete for revenue against global and online retailers. Perhaps the greatest challenge is to sustain profit margins in a market where profit margins are traditionally small and shrinking rapidly.
Retail is changing, and it is changing fast! Online buying is having a significant impact on brick and mortar and customer loyalty has changed dramatically. Consumers now have more options and they are leveraging those options to find the best price and the best value.
Business Intelligence for Retail is just what your organization needs to succeed! If you can get at the information, integrate the data coming in from all sources, and clarify and analyze, you can beat the competition! And we all know how competitive retail is these days! Whether you are running an online retail outlet or a brick and mortar store or chain, you need to analyze all kinds of data from resource planning, seasonality, products, sizes, colors, pricing and advertising to warehousing, shipping, social media and online shopping carts and eCommerce results, there is a lot to understand and monitor in retail!
