Nothing…and I DO mean NOTHING…is more prominent in technology buzz today than Artificial Intelligence (AI). The use of Generative AI, LLM and products such as ChatGPT capabilities has been applied to all kinds of industries, from publishing and research to targeted marketing and healthcare. Gartner recently estimated that the market for AI software will be nearly $134.8 billion, with the market growing by 31.1% in next several years. In a recent survey of C-suite executives, 80% of said they believe AI will transform their organizations, and 64% said it is the most transformational technology in a generation.
Tag: Key Influencer Analytics
Smarten is pleased to announce that its Smarten Augmented Analytics solution is included as a Representative Vendor in the Market Guide for Augmented Analytics Published October 2, 2023 (ID G00780764).
This article should serve as a plea on behalf of the average business user!
Business users are business professionals who have expertise in an industry or market arena or perform a function to support the ongoing operation of the business – professionals who may be front line workers on a production line, finance professionals, sales representatives, non-profit office workers, medical researchers, middle managers, regional managers for retail chains, transportation dispatchers or…well, you get the idea. These team members know their job and they do it well. But, they probably don’t have the technical skills to write a SQL query, or to filter out the columns and fields for an analytical search in order to get the results they need to make a decision.
Small and medium sized businesses (SMEs) are often challenged to satisfy all the roles and responsibilities in the organization and most team members wear more than one hat. That feeling of being overstretched is typical of growing businesses and, in an increasingly competitive market with businesses fighting for skilled resources, it is difficult to meet budget and scheduling goals and get it all done.
Natural Language Processing (NLP) may not be a term that everyone is familiar with but all consumers and business users are certainly aware of its power. You use natural language processing every day when you perform a search in Google using questions written in the same way one would speak or write to another person. Whether you know it or not, you are using NLP to process, interpret and return results that meet your criteria.
The focus of this article is on Data Democratization within the business enterprise, but the concepts and approaches involved in implementing this type of initiative are worth considering for any kind of major change within an organization.
What Are Key Influencer Analytics and Why Should My Business Care?
Do you know what Key Influencer Analytics are? If not, you should! One of the most frustrating tasks a business user has in analytics is finding and gathering the right data for analysis and ensuring that all factors, variables and data that may affect the outcome of the analysis is included. That is why these activities are typically performed by Data Scientists, analysts or IT in many organizations. Without the ability to identify the right variables, and determine the relationships among these variables and business success, the business is likely to measure and attend to the wrong things.
