Nearly every person on the planet has a smartphone or mobile device, and each of those people uses at least one mobile application as part of their daily routine. The world is more connected today than ever before, and businesses recognize the importance and value of this connection.
Mobile Application Development involves the design and programming of software for smart phones, smart watches, tablets, and other mobile devices. Typically, the mobile apps are designed for either the Android or the iOS operating system or they are designed in a cross-platform environment. These hybrid mobile applications can operate in both the iOS and Android environment.
If your business is trying to decide whether to build a mobile app for business, you will need to understand the available options, and the most popular platforms and tools.
Whether your business is a start-up, a small or medium enterprise or a large corporation, your team should recognize the importance of expanding your revenue and market reach with mobile apps that will support existing and new products and services.
According to a recent study by Statista, 1.64 million mobile apps were available in the Apple App Store, and 3.55 million mobile apps were available on the Google Play Store. That’s a lot of apps! And, if you are a business, considering a business or consumer application project, you would be wise to consider both markets. Why would an enterprise ignore millions of potential customers and choose only one development environment, when it can appeal to and attract customers and users for both Android and iOS devices with a Hybrid Mobile Application Development approach?
World-renowned consulting firm, Deloitte, states that, ‘The implementation of digital technologies can help accelerate progress towards enterprise goals such as financial returns, workforce diversity, and environmental targets by 22%.’ If your business is considering expanding its market reach, or providing more flexibility and access to tools for business users, it is likely working on a mobile application initiative to support its initiatives and goals.
If you follow the mobile device market, you know that Android and Apple have been in close competition for years and, while every user has a favorite, some users now use both types of devices – perhaps an Android at work and an iPad or iPhone at home. Whatever your preference, if your organization wishes to develop a business or consumer mobile application, there are some interesting statistics to consider in the iOS realm.
It is no secret that mobile devices are everywhere. If you take a moment to look up from your smart phone, you will notice that everyone around you is looking at THEIR phone! So, if you are a business manager or senior executive, it is likely you are looking to expand your market by creating a mobile application to sell products or services, or make your data or information more readily available to consumers or business users on-the-go.
In February of 2022, Statcounter estimated the share of the smart phone market to be 70.97% Android and 28.27% iOS. If your business is looking to build a mobile application, the decision to choose a native vs. hybrid mobile application approach, and for native apps, the decision to choose Android vs. Apple, is not as simple as choosing the manufacturer with the largest market share.
This U.S. based Client is a start-up company, focused on a concept and software application that will unite the world of fantasy sports and sports gambling. The Client wished to capitalize on the growing popularity of fantasy sports and sports betting with a world-class platform, that would provide a unique perspective and make a positive difference in the sports and sports gambling community by encouraging social impact and community charitable outreach.
