Software Product Need a Tune-Up? Don’t Focus on the Fix. Re-Engineer for Success!
Let me tell you a story. My friend, Shaniqua just got a new job and found, to her dismay, that her first project involved the re-engineering of a software product the business had introduced to the market (to less than favorable response). I talked to Shaniqua on the phone and we discussed her conundrum. The business loved the software product but consumers had a lot of issues with its responsiveness, the lack of an intuitive user experience (Ux) design and many other details, including loading data that was integrated from other sources. In short, the original software product design and development was less than stellar and now the company was paying the price.