When a brick and mortar business decides to take their products or services online or a new online business launches its site, it is always a time of excitement and uncertainty. The business management team puts a lot of planning and forethought into the launch and then waits anxiously for the outcome.
The world of brick and mortar retail has changed drastically in the past twenty years and it continues to change. As we watch large and small retailers go out of business or close locations, we are forced to contemplate the undeniable consequences of online sales. While some retailers have found a comfortable balance between physical stores and online offerings, many continue to struggle with the concept of shifting products, customers and the shopping experience into the virtual world.
When your business sets out to design or upgrade an eCommerce solution or to accomplish eCommerce integration, it is wise to consider employing the services of an eCommerce development company. While there are many platforms and options upon which to building a eCommerce site and making it successful is to understand customer expectations, and what it takes to keep the site fresh and to scale for the future.
A US casual clothing and footwear superstore engaged Elegant MicroWeb to design their website using the Volusion eCommerce framework, and provide an intuitive, secure, hassle-free online shopping experience where customers could browse and shop for apparel, clothing accessories, swimwear and footwear. The challenge was to address all integration, development and customization requirements for the Volusion framework and provide 3rd party tax calculation. This was, perhaps, the first project of its kind world-wide to incorporate such unique, detailed requirements into one Volusion eCommerce solution.
