Design and build a responsive, mobile eCommerce site and employee sophisticated internet marketing techniques in YOUR audience…so you can get in on the action!
Tag: E-commerce Development
My friend Roland sells football memorabilia. Last year, Roland signed up to do a holiday sale at a local community center. When he got the venue, he found that none of the prospective customers wanted his products. The event had been advertised as a ‘handicraft’ show, featuring hand knit baby sweaters, handmade aprons, blown glass tree ornaments, etc. Roland didn’t sell any football memorabilia that day
Why am I telling you this story? To prove the adage, ‘Know your audience’. That adage applies to any kind of customer, including an eCommerce client! If you are launching, migrating or upgrading an eCommerce site, you must design a site to attract and retain your target audience. It is important to understand more than the technical aspects of the site. Yes, performance, architecture and mobility is crucial but if you don’t know your target customers, their buying behavior and preferences, you will not get the results you want.
Pretty much everyone has a smart phone these days and that plentiful supply of ‘buying machines’ is driving mobile eCommerce through the roof.
Article Source: http://ow.ly/BTLSH
How does the competition in your business market compare to the competition you faced ten years ago? No doubt, your competition is tougher than ever before – no matter your industry, business function or market. Perhaps you do business exclusively online. Maybe your online shopping cart or website acts is a complementary business channel to a brick and mortar store. Maybe, your business is focused on services, rather than products. It doesn’t matter what you sell or who your customers, partners or suppliers are, you need eCommerce to succeed in your market.
