In assessing the enterprise landscape and planning for a Digital Transformation (Dx) transition project, every organization will certainly focus on technology and infrastructure. Technology is, after all, inherent in the very nature of a Dx discussion. Infuture Institute recently published a study that describes the critical factors in a Digital Transformation (Dx), and one of the most provocative insights states that, ‘What we need is…the change of attitude in the approach to digital transformation – from a technological approach to the humanistic approach (human over technology, not technology over human), i.e., focus on the employees within the organization and the needs and expectations of customers and consumers.’