Your business users are ready to do the job! They have a lot of data spread across the enterprise in various data repositories and forms and they want to pull it all together and analyze the data to get the answers to the questions you ask them every day. But, preparing that data is not easy.
Self-Serve Data Preparation (aka augmented data preparation) is all about efficiency and the presentation of sophisticated data preparation tools in an easy-to-use environment. The idea behind self-service data preparation is to give the average business user the ability to prepare, use, report on and share data without the assistance of IT staff or analysts, thereby making their jobs easier and making every team member more of an asset to the organization.
