The importance of data analysis cannot be overstated, but if the enterprise does not choose the right data analysis tool, it will not achieve its potential and it is likely to frustrate the business users who are now expected to participate in the analytical process.
In today’s world, advanced analytics is for everyone. There is no reason to limit access to data preparation software or advanced predictive analytics to data scientists, analysts and IT staff. The evolution of augmented analytics and intelligence augmentation has created some impressive tools and solutions that allow business users with average skills to use self-serve data prep and complete data preparation using auto-recommendations and suggestions to work through the process easily and with no confusion.
As the need for advanced analytics increases in organizations, enterprises large and small struggle to find and sustain the professional resources they need to meet their requirements for data, analysis and strategic direction.
When a business commits to data democratization and to improving data literacy, it must add advanced analytics tools that will support these initiatives. The education of business users is crucial if these projects are to be successful, but no business has the time or the money to schedule intensive training.
Advanced analytics benefits are too numerous to mention! What if your business users could leverage self-serve advanced analytics to see and use data in a way that made their jobs easier and made them more of an asset to the business?
