When a business decides to undertake a data democratization initiative, improve data literacy and create a role for Citizen Data Scientists, the management team often assumes that business users will be eager to participate, and that assumption can cause these initiatives to fail.
A Citizen Data Scientist Initiative Can Optimize Data Scientists and Encourage a Data-Driven Culture!
According to some estimates, the average salary of a Data Scientist in the United States is over $150,000 per year. If your business wishes to accommodate a ‘data-first’ strategy to improve metrics and measurable success and avoid guesswork and strategies that are based on opinion rather than fact, it can either employ a team of expensive professionals, or it can take a different approach.
‘Citizen Data Scientists can use their knowledge of a business sector, industry, function or market to drive questions and develop reports and presentations to illustrate issues, identify problems and find opportunities for growth and competitive positioning, and share this data (and the search and analytical techniques) with other users.’
Citizen Data Scientists are business users who have a place on your team and are hired because of their professional and career experience in a particular industry, business function or discipline. When they are given access to data analytics, they can merge their knowledge of an industry, e.g., research, healthcare, law, finance, sales, supply chain, production, construction etc., with data integrated from databases, best-of-breed software programs, ERP, SCM, HRM and other systems and use sophisticated analytical tools in an easy-to-use, intuitive environment to gather and analyze data and produce insightful, concise results that are meaningful to their role.
Depending on the size, market and industry of your business, you may choose to augment your staff with one or more data scientists to refine results produced by Citizen Data Scientists on a day-to-day basis. So, if a power user or business users discovers a challenge or an opportunity and your management team wishes to further explore the issue to understand its strategic or operational value, a Data Scientist can take the predictive model or other analytical report produced by a Citizen Data Scientist and refine the results for executive review.
Whether you choose to employ the services of a Data Scientist, provide business analysts or IT professionals to support your business users, you can create a comprehensive foundation for analytics across your organization.
By democratizing data analytics you can achieve many benefits, including:
Improved Data Literacy Across the Enterprise
Improved Productivity of Data Scientists, IT and Business Analysts (who can spend time on strategic initiatives rather than producing daily reports)
Optimized Return on Investment (ROI) and Total Cost of Ownership (TCO) for all software and systems
Fact-Based Decisions and Metrics-Driven Strategies, Goals and Objectives
Team Member Career Advancement
Optimization of Resources and Improved Team Productivity
With these tools, the Citizen Data Scientist can leverage Natural Language Processing (NLP) and search analytics with machine learning to ask questions using simple human queries and receive insightful answers. They can use their knowledge of a business sector, industry, function or market to drive questions and develop reports and presentations to illustrate issues, identify problems and find opportunities for growth and competitive positioning, and share this data (and the search and analytical techniques) with other users.
Citizen Data Scientists can predict customer responses to new product features, and to new marketing campaigns, analyze the likelihood of fraud or risk, identify supply chain issues, etc. These tools can also help the organization to foster collaboration and data sharing and encourage business users to innovate, create and explore opportunities using data-driven, factual information.
‘When Citizen Data Scientists are given access to data analytics, they can merge their knowledge of an industry, e.g., research, healthcare, law, finance, sales, supply chain, production, construction etc., with data integrated from databases, best-of-breed software programs, ERP, SCM, HRM and other systems and use sophisticated analytical tools in an easy-to-use, intuitive environment to gather and analyze data and produce insightful, concise results that are meaningful to their role.’
These are just a few of the factors you must consider when implementing a Citizen Data Scientist approach. Business users who are interested in becoming a Citizen Data Scientist must be willing to embrace new technology and tools and working at the leading edge of a new approach to collaboration and decision-making. initiative. Consider engaging an expert for your Citizen Data Scientist. IT consultants with experience and skill in this area can provide crucial support to help you succeed with your Citizen Data Scientist initiative and can provide simple Training Programs to bring your team on board and help them see the value to themselves and to the organization.
Is it the Right Time for My Business to Initiate a Citizen Data Scientist Program?
Whether you are a business owner, a business executive or a business manager, or you just like to keep up with industry trends, you no doubt have read about the transition of business users to Citizen Data Scientists. The topic has been in industry journals and publications for years, and it is still relevant today.
The Citizen Data Scientist Role and Benefits and How to Get Started!
Gartner has predicted that, ‘90% the world’s top 500 companies will have converged analytics governance into broader data and analytics governance initiatives.’ If you wish to compete, your business will want to follow the lead of these top companies. By incorporating analytics into day-to-day activities and allowing access for business users, the business can encourage the transition from business user to Citizen Data Scientist and create a comprehensive system of analytics with governance and collaboration to ensure security, appropriate access, mobile use and fact-based decision-making.
‘The path to Citizen Data Scientist does not have to be fraught with uncertainty.’
If you are a team member in a business environment, your role within that business is unique. But, it doesn’t matter what your role is or what your responsibilities are, it doesn’t matter what tasks or activities you must perform, you need good, solid data to make effective, fact-based decisions. And, your decisions must be swift because business is moving at the speed of light! Add to this the fact that your responsibilities seem to grow in scope and depth every day, and you can see how crucial it is to have the right support and solutions to help you achieve your goals.
If you are considering a transition to Citizen Data Scientist, or your business management team has informed you of their intent to make that transition, you probably have a lot of questions about the process and the role.
What is a Citizen Data Scientist?
Citizen Data Scientists are not business analysts or data scientists. They are business users and team members within the organization. The typical profile of an ideal Citizen Data Scientist is a person who is respected within the organization, and often shares data and information with other users to collaborate and produce outcomes that are designed to achieve goals and objectives and produce a successful outcome. These individuals may already be ‘power users’ of business applications and may have developed and reported or presented data to others with an eye toward clarifying their decision-making. Citizen Data Scientist candidates may also be IT team members who are interested in data science. In any case, these candidates will typically be uniquely curious, interested in data analytics and devoted to fact-based decisions and team collaboration. To fulfill the role of Citizen Data Scientists, business users will leverage augmented analytics solutions; that is analytics that provide simple recommendations and suggestions to help users easily choose visualization and predictive analytics techniques from within the analytical tool without the need for expert analytical skills.
Why is it important to implement a Citizen Data Scientist Program?
Business users can leverage domain and primary skills and expertise to gain insight into results using augmented analytics. Your team can interact with and collaborate with IT and data scientists to define business use cases and refine outcomes, and users are empowered to use analytical tools to hypothesize, prototype, forecast and predict, so the organization can identify issues, challenges and results prior to implementing changes in pricing, products, customer outreach, organizational structure, and all manner of operational decisions. The Citizen Data Scientist initiative will improve the accuracy of decisions, and allow users to share data and models with other users, thereby adding value to the organization. The enterprise can create and manage goals and objectives using measurable data and can improve time to market and make better decisions. The Citizen Data Scientist approach is crucial to sustained competitive advantage and to nurturing human resource assets, improving productivity and making the right decisions at the right time. Businesses and users can get ahead of the curve in the market and enable true collaboration.
‘The business can encourage the transition from business user to Citizen Data Scientist and create a comprehensive system of analytics.’
When a business makes the decision to implement a Citizen Data Scientist initiative, it must have a clear vision of the path to get business users to a new role, and to support those users with the augmented analytics tools and cultural changes required to encourage user adoption of analytics solutions and techniques. The path to Citizen Data Scientist does not have to be fraught with uncertainty. With the right cultural changes and management and technology support, the team can improve data literacy and encourage data democratization. Training is a key component of this success. But it needn’t be a lengthy, complex process.
An in-person or online training program that introduces the role and provides examples of Use Cases and Case Studies can help business users see how these tools might be used within the confines of their own role in the organization.
How Should My Citizen Data Scientists Work with Data Scientists and Analysts?
Gartner has predicted that, ‘30% of organizations will harness the collective intelligence of their analytics communities, outperforming competitors that rely solely on centralized analytics or self-service.’ What does this mean for business Citizen Data Scientist initiatives? It does NOT mean that the organization should turn away from this type of initiative. What it DOES mean is that a business should recognize the value and purpose of each aspect of its analytical community.
Think of What Citizen Data Scientists Can Do to Help Your Business!
Whether you have recently been nominated to become a Citizen Data Scientist or you are considering the value of this type of transition for your business, managers and team members alike often ask exactly what a Citizen Data Scientist can do. According to technology research firm, Gartner, the number of Citizen Data Scientists will grow at five times the rate of traditional data scientists. If that’s the case, there must be something to this trend, right?
The technology research firm, Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ When combined with Citizen Data Scientist initiatives, the adoption and use of predictive modeling and forecasting techniques can be a boon to any enterprise. Team members who have access to augmented analytics and assisted predictive modeling can plan better, predict more accurately and dependably meet goals and objectives.
Smarten is pleased to announce the launch of its FREE online Citizen Data Scientist course. This self-paced, online Citizen Data Scientist course can help businesses make the most of the Citizen Data Scientist experience by providing foundational training for business users who are Citizen Data Scientist candidate. It is also suitable for those that wish to find out more about the Citizen Data Scientist approach to Data Literacy and fact-based decision-making. It provides an individual study environment that includes video, slides, lectures and supporting documentation for further study and reference.
Smarten CEO, Kartik Patel says, ‘This comprehensive, free online course is designed to support businesses and individuals who wish to pursue, or are interested in finding out more about, the Citizen Data Scientist journey. The Smarten advanced analytics product suite was specifically designed to support business users and those with average technology skills and offers sophisticated analytics tools in an intuitive, easy-to-use environment and this self-paced course material is a natural extension of the self-serve Smarten Augmented Analytics approach.’
This Free Citizen Data Scientist Course describes the Citizen Data Scientist role, and its benefits to team members and the organization, including improved data literacy, support for user adoption of augmented analytics tools, and an understanding of the basic algorithms and analytical techniques used in the process. There are no prerequisites for this course. It is intended for business and technology users and team members within the business environment.
“By the end of this course, participants will understand the role and value of Citizen Data Scientists and the benefits to the organization, as well as the integration points and cultural shifts that will position analytical professionals and Citizen Data Scientists to work more productively,” Patel says. “ Participants will gain a basic understanding of applicable analytical techniques, including predictive analytics, how to apply these techniques to real world business use cases and the augmented analytics tools they can use to make fact-based decisions and move the organization forward. We believe this course can play a valuable role in moving an enterprise and its users toward a more data literate environment.”
By providing this course as a free online offering Smarten hopes to further support and encourage users and businesses to embrace the very real benefits of the Citizen Data Scientist approach to analytics and objective, data-driven metrics and results.
The Smarten approach to business intelligence and business analytics focuses on the business user and provides Advanced Data Discovery so users can perform early prototyping and test hypotheses without the skills of a data scientist. Smarten Augmented Analytics tools include Assisted Predictive Modeling, Smart Data Visualization, Self-Serve Data Preparation, Sentiment Analysis, and Clickless Analytics with natural language processing (NLP) for search analytics. All of these tools are designed for business users with average skills and require no special skills or knowledge of statistical analysis or support from IT or data scientists. Smarten is listed in multiple Gartner Reports including Gartner Data Preparation Report, the Market Guide for Enterprise-Reporting-Based Platforms and the Gartner Magic Quadrant for Business Intelligence and Analytics Platforms Report for the ElegantJ BI Business Intelligence Suite.
Business Users & Data Scientists Benefit from Citizen Data Scientist Initiatives!
A business that does not optimize its resources is doomed to fail. In this rapidly changing business environment and market, every organization must make the best of precious human resources. No one has enough funding to hire additional resources to get the job done and, when there are extra funds, those funds are quickly earmarked for new products, marketing and other crucial activities.
3 Benefits of Making the Transition from Business User to Citizen Data Scientist!
If you are a business owner, executive or manager, you have already heard about (and are probably implementing) strategies for Citizen Data Scientists. If you are a business user, you may be hearing rumblings of this in your everyday work and wondering exactly what this type of initiative means for you and why you should consider it beneficial.
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