I recently attended a business intelligence conference and I was reminded how important data democratization is for every company. One of the most important things to consider is how crucial it is to give your business users good, easy-to-use tools for smart visualization, plug n’ play predictive analysis and self-serve data preparation. It is one thing to SAY you want your business users empowered and accountable. It is another to expect them to use tools that are designed for IT or analysts or to leverage dashboards that are restrictive and frustrating.