Tag: Business Intelligence

I’ll just come right out and say it! All key performance indicators (KPIs) that are meant to drive performance (and all KPIs should do just that) must be linked to goal conversion. If they are not, then your metrics are meaningless or you are measuring the wrong thing! Whether you are talking about a click-through-rate (CTR), or unique visitors or the number of followers or time spent on a page or site, it all boils down to conversion goals.

If you are attracting followers who do not buy your type of product or service, if your followers are not in the right demographic profile or geographic location, if they are not ready to buy, your business will not achieve conversion. If you have unique visitors who visit your page or site because of incorrect keyword combinations, their visits will not result in conversion. If you have misleading content or unappealing or poorly presented content or you have chosen the wrong demographic or geographic targets for your products or services, it doesn’t matter how many ‘clicks’ you get – you will not get conversions.

Many organizations are struggling to find meaning in the social media market and to determine the value of social media marketing to customers. In fact, the enterprise that utilizes a business intelligence (BI) solution to slice and dice unstructured data from social network conversations, comments and activities can glean a lot of insight and make better business decisions regarding how and when to market to social media customers and to determine the success of its integrated internet marketing campaigns.With the right BI tool, any enterprise can use time series-based historic data, and sort, filter and drill down and through data using demographics, geographies, and customer preferences and buying behaviors and it can forecast and predict future trends, needs and moods of customers.

Today’s users are more sophisticated and demand more personalized, affordable, integrated BI. The evolution of BI continues and you need to be part of it!

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Information can move at the speed of light or at a snail’s pace within an organization, and that information can be as crystal-clear as a mountain stream or as muddy as a country field after a rainstorm. The quality and speed of your data depends greatly on the business intelligence solution you choose and the decisions you make regarding deployment, training and implementation. Statistics show that the enterprise that implements BI and makes it mobile and accessible to every user in the organization will be more successful in user adoption, and in leveraging its enterprise data to make concise, confident decisions and improve business results.Getting the right information at the right time, in the right form is essential to every business and every business user. Once an enterprise begins to feel the pinch of growing data volume and finds itself losing track of crucial information or struggling to make sense of its data, it often realizes the need for a business intelligence solution.

When last we saw Mr. Singh in ( The Story of Mr. Singh – Part One: BPO Project Success Driven by Business Intelligence), he had been transformed from an overwhelmed team leader to a hero. With the help of his friend, Raghav (an IT pro who worked in the same building) and a sophisticated, intuitive business intelligence solution, Mr. Singh helped his company to sign a lucrative contract with a client and managed to get himself a promotion in the bargain. Today, Mr. Singh uses a mobile, affordable, practical Business Intelligence solution to manage and monitor all of the data from his projects, his budget, his team resources and more!

The coffee urn was nearly empty and the team was still knee-deep in problems. Mr. Singh was trying to export data from his CRM solution and other systems into an excel spreadsheet to create a report that would offer analytical insight into the performance of his team and its members. Mr. Singh was the leader of the largest team working on an all-important business process outsourcing (BPO) project, and he was in desperate need of concise, clear information. The reports he needed would, in all likelihood, determine the success of the project (and whether he got the promotion he wanted) and dictate whether his team, and the organization for whom they worked, would be granted another project by the same, lucrative, client.

Mr. Singh’s team had performed admirably on their first BPO outing for this client but in order to seal the deal and get the repeat business, they had to illustrate that the team met the project deadlines and worked within the budget. The team had to produce a report that illustrated that the project outcomes were delivered within the quality standards guaranteed by the Service Level Agreement (SLA). In addition, Mr. Singh had to demonstrate that each team member abides by quality standards and performed within established guidelines, and that there was an improvement in the client’s sales performance.

Have you noticed that it is getting harder to tell the difference between human beings and bots? Bots are getting smarter and more sophisticated, and because they simulate human behavior, it is getting harder to tell the difference between bots and human beings. To complicate issues further, there are service providers who offer ‘pay-for-followers’ services to make it look like your business social media page has more fans and followers, e.g., http://socialbuzzstore.com/facebook-likes/ Pay $50, and they will give you 100,000 followers!This brave new world can make it difficult for a business to determine what is happening in the competitive market and, even, how their product, new pricing strategy or promotions are received by customers and prospects. But, if you are a businessperson, there is no reason to despair. It is important to understand that, despite the popularity of bot use, bots will not corrupt true business intelligence or prevent the business from recognizing and pursuing real customers.

It used to be that a corporation or enterprise could dictate software and technology solutions and expect users and team members to fall in line. Whether the solution was user-friendly or supportive of an end-user’s role, the employee had no say in adopting and embracing the software and using it for everyday business analysis.

Today, users play a very important role in informing the direction technology will take within an organization. Their lives as consumers teach them to expect performance, mobility, ease-of-use and interaction, and they expect no less from a business application. When it comes to Business Intelligence Reporting, the scenario is the same. If an organization wishes to cascade strategy and hold employees accountable for results, they must provide sophisticated tools that are easy to use and can provide early warning systems so that users can identify trends, patterns and issues and stay ahead of the competition.

Today, the reach of social media is worldwide and crosses all generations. Every business analyst agrees that an enterprise has to include social media and internet marketing in its strategy, but the experts are still arguing over the possibility of measuring the success of marketing and sales strategies. Every enterprise understands the need to measure and manage results, and therefore some businesses are hesitant to dive into the deep end of the social media pool. Knowing they must justify and monitor investments with hard numbers, business managers may find it difficult to create an appropriate internet marketing campaign and predict results.With the right BI tool, any business can engage in social media marketing, identify the right sites to advertise and craft the right message to attract and retain customers in social media and social networking environs. Here are three (of many) reasons to use of Business Intelligence Tools to analyze opportunities and design the perfect internet marketing campaign:

Every business professional has had the experience of sitting in a meeting and listening to presentation that is dry, and lacks impact. Unfortunately, some of these presentations contain critical information that can support important business decisions. But, the impact of the information is lost in the detail of slides, numbers and statistics.When a business person is asked to make a decision, it is sometimes difficult to sift through all the data and see the patterns, trends and important opportunities hidden in the detail. We would like to think that our team members are capable of selecting the right data and presenting it in an intuitive manner but that is not always the case. Furthermore, even the best, most analytical team member can sometimes miss patterns or fall into the rut of presenting data in the same old way!