Many businesses look at Business Intelligence (BI) as a standalone solution that provides information to help the company better its business results. But, business intelligence serves another very important purpose. Take a step back and look at BI in a different way and you will find that a business intelligence solution can encourage and improve collaboration among team members and employees. Employee collaboration is key to enterprise success, because it ensures that team members are working together, with a common body of information, to make the best decisions for the business and to ensure success at every level of the organization.To use business intelligence tools in a collaborative way, the enterprise must select a BI and Corporate Performance Management (CPM) solution that is sophisticated, yet easy enough for every user and, most importantly, can be easily customized to satisfy the needs of every executive, manager, and without the need for analysts or IT professionals. When you introduce this kind of power and make it available to every employee, the business can empower team members to contribute to the bottom line and easily understand how their function and role fits into overall strategy and operational goals. Business intelligence tools can be used at the tactical, operational and strategic level to build a cohesive view of data, identify problems, forecast results and objectively measure goals, objectives and strategies.

To attract and retain customers, and build a solid niche in your market, you must leverage current, concise Business Intelligence to build social media and internet marketing campaigns that target your customers with laser precision. Some experts claim that there is no way to measure the value or effectiveness of social media marketing. However, if you use deep dive technology to create true business intelligence you can see exactly where and how to target your customers and prospects.

Trade SEO for Internet Marketing: If you are still using old search engine optimization (SEO) techniques to attract customers to your site, your online store, or your social media pages, it is time to consider an internet marketing initiative. Internet Marketing, social media marketing (SMM) and pay-per-click (PPC) campaigns will improve your competitive position and help you to create a consistent corporate brand and image. More importantly, they will positively affect your bottom line. Keyword research, on-page optimization and off-page submissions are techniques of the past. Google and its fellow search engine companies are getting smarter and more contextual. Every day there are new search and marketing developments that give site visitors and users better, more meaningful results and emphasize content, context, reputation, and popularity.