Within the past year, the trade journals and business bloggers have written countless columns, articles and blog entries about Responsive Web Design (RWD) and Adaptive Web Design (AWD).As with most technology changes (especially those that are costly), larger companies and enterprises will lead the way and many of these global companies have already shown us the power of RWD/AWD with sites that elegantly display the flexibility and user-friendly, mobile features and functionality that are possible with carefully designed sites. These businesses have the staff, the expert IT partners, and the budget to accomplish these goals. Let’s take a moment to consider some of the companies that have embraced responsive web design.