Don’t think that advanced analytics is too complicated for your business users. Nothing could be further from the truth! You can create Citizen Data Scientists and improve the analytical abilities and outcomes for your average business user if you give them the right tools.
Terms like Advanced Data Discovery and Augmented Analytics can seem mysterious and daunting for the average organization. Managers, executives and IT staff may believe that business users cannot and will not adopt advanced analytics tools because these tools can only be used by data scientists, programmers or business analysts.
If your organization is planning to implement advanced analytics tools or to democratize the use of data discovery tools, your IT staff and senior management are probably concerned about losing control of data access and about data security. Data governance is a real concern and it should not be minimized but there is no reason to change course and decide against data democracy just to accommodate data governance.
Self-Serve advanced analytics and data discovery software is an important competitive tool in today’s rapidly changing environment. Data resides in a lot of places within the organization and access to that data in an intuitive, integrated environment is important.
Augmented analytics, augmented data discovery, advanced data discovery…all of these terms can seem intimidating but they don’t have to be. In fact, it might be less intimidating to think of advanced analytics software as Smart Data Discovery. When you use that term, you acknowledge the most important factor in this process, namely that the software itself is ‘smart’ and that using advanced analytics tools is not a process that is limited to data analysts or data scientists.
Are you up on the latest analytics lingo or do you still think smart visualization is some kind of artificial eyeball? Well, before you embarrass yourself at the next business conference, let’s get the facts!
Augmented analytics can help your business users to find and understand critical data and to do their jobs more effectively. Without the knowledge of a data scientist or an IT professional, business users can perform advanced analytics, using features that guide and make recommendations at every step so that data is prepared, viewed and analyzed in a way that ensures clarity and a comprehensive understanding of trends, patterns, and data sensitivity and success thresholds.
Augmented Analytics and augmented data discovery is a form of advanced data discovery that automates data insight using machine learning and natural language generation. It automates data preparation and makes it easy for business users to enjoy data sharing.
The concept of Augmented Analytics may sound complicated (and it may, in fact, be a challenge for a software vendor to accomplish), but the new augmented data discovery tools are quite easy to use. Unlike the data discovery tools of old, business users do not need to look to the IT staff or data scientists to perform advanced data discovery.
The Gartner Magic Quadrant is a well-known report and tool both for vendors and for prospective customers. The Gartner Business Intelligence Magic Quadrant offers in-depth analysis of the current market and predictions of where the market is going. There is no doubt that the Business Intelligence market has moved toward Advanced Data Discovery tools and self-serve tools like Self-Serve Data Preparation, and Plug n’ Play Predictive Analysis.
