Take a look at one shopper’s experience! Here’s how technology can and should help shoppers and consumers to get what they need faster and with great personalization features.
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With the rapid and persistent growth of web marketing and eCommerce solutions, even the smallest, local business owner must endure regional, and sometimes global, business competition. With a few keywords and a couple of minutes of web research, your customers can purchase products and services from companies located in your community, or on the other side of the world.
The business benefits of eCommerce websites and internet marketing are undeniable, and today’s flexible solutions, tools, frameworks and platforms can be used for many business purposes. The competitive local and world markets of today demand that every business, large or small, engage in eCommerce and use business websites, portals, online stores and internet marketing to reach new customers and improve sales and customer retention. But, building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses. But it doesn’t have to be. Creating, migrating or upgrading an eCommerce site or shopping cart doesn’t have to break the bank, nor does it have to take a year to implement and deploy.
To attract and retain customers, and build a solid niche in your market, you must leverage current, concise Business Intelligence to build social media and internet marketing campaigns that target your customers with laser precision. Some experts claim that there is no way to measure the value or effectiveness of social media marketing. However, if you use deep dive technology to create true business intelligence you can see exactly where and how to target your customers and prospects.
Trade SEO for Internet Marketing: If you are still using old search engine optimization (SEO) techniques to attract customers to your site, your online store, or your social media pages, it is time to consider an internet marketing initiative. Internet Marketing, social media marketing (SMM) and pay-per-click (PPC) campaigns will improve your competitive position and help you to create a consistent corporate brand and image. More importantly, they will positively affect your bottom line. Keyword research, on-page optimization and off-page submissions are techniques of the past. Google and its fellow search engine companies are getting smarter and more contextual. Every day there are new search and marketing developments that give site visitors and users better, more meaningful results and emphasize content, context, reputation, and popularity.
eBay recently announced a partnership with Bigcommerce, the eCommerce solution provider and, with this partnership comes the transition from eBay’s ‘Go’ product which targeted small businesses, and its eCommerce Magento software business, as well as its ProStores service which targeted small businesses that wanted to enter the eCommerce market.
The eBay partnership with Bigcommerce is a big step for both companies and one that will help eBay to target larger business customers and provide an ample market for Bigcommerce with increased attention from eCommerce developers, and IT consultants and service providers. With the Bigcommerce hosted platform and migration services, existing Go customers will enjoy a seamless migration and transfer, and new customers will enjoy stability and gain additional features and function for their eCommerce sites.
The concept of ‘self serve’ and ‘personalization’ is, I believe, an offshoot of the current state of technology, ease of access and ease-of-use. People are used to having information at their fingertips in a way that is meaningful to them, and serves their needs. Technology users are no longer willing to sacrifice personal requirements or accept a behemoth solution that suits 10% of their needs. As employees, these consumers and individuals bring a similar focus to their use of technology. They are used to having information at their fingertips in every aspect of their lives and they are not willing to give that up when they step into the confines of an office or go on the road to meet with a customer.
If you want to hold your employees accountable and help them contribute to business success, you have to give them the tools they need to understand what is working in their day-to-day business environment, where there are problems, what has to be changed, how their team members are doing in making progress toward goals, and how possible changes in pricing, resources, inventory or other factors might affect the business.
There are numerous reasons for the growing popularity of the Liferay Portal, not the least of which is the fact that Liferay can simplify the work and user experience and secondly, it is easily customized to satisfy specific preferences, and user requirements and business needs.
Cost: How does the offshore outsourcing company measure up to the competition in terms of the cost vs. value of services? Are you paying a premium for less experienced team members? Is the pricing model flexible to accommodate long-term and short-term needs and increasing or decreasing needs for resources and services? What type of contracts, licensing, and fee structures and pricing does the vendor offer or require?
Traditional business intelligence tools and corporate performance management solutions typically use an IO-based processing technique that makes the compilation and analysis of data a slow process. It limits processing and speed from hardware resources that use extensive IO to read and write to and from the disk. This challenge can be frustrating for users and for IT staff because it reduces productivity and can overwhelm systems during peak periods.
BI solutions that utilize InMemory Computing are able to load data into memory, and because the process of memory read/write is very efficient and fast as compared to IO-based processing technique, it provides superior performance. However, InMemory Computing requires a lot of memory to serve large data sets and a large user base, and that is an expensive hardware proposition.
