Smarten, an advanced analytics service provider, has announced that it will act as a Silver Sponsor for the Gartner Data & Analytics Summit 2019, June 10 through June 11 in Mumbai, India where it will demonstrate its Smarten Advanced Analytics solution and its product roadmap for the future of the Smarten Augmented Analytics product suite.
If you are implementing a data democratization project and you want the most sophisticated, easiest advanced data discovery solution so your business users can get the most out of the initiative and add the most value to the enterprise, you definitely want to look at a data discovery tool that provides augmented analytics.
The importance of data analysis cannot be overstated, but if the enterprise does not choose the right data analysis tool, it will not achieve its potential and it is likely to frustrate the business users who are now expected to participate in the analytical process.
When it comes to using Predictive Analytics and a self-serve augmented analytics environment, businesses often want to sell the management team on these tools by suggesting real-world use cases that reflect the needs of the organization and illustrate how advanced analytics can help business users and the organization at large with accurate, efficient insight into the planning and forecasting process, and the ability to identify trends and patterns, understand target custom buying behavior, predict fraud and loan default, combine internal and external data analytics, manage quality, improve demand planning and marketing processes and manage human resource attrition.
To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is most likely to purchase your product or service? Where do they live, how old are they, how many children do they have (if any), what is their annual income, and what interest or driving force is the best fit for what you have to offer?
There is a lot of information within your enterprise, and being able to analyze that information is crucial to decision-making and to managing your business and predicting results with efficiency and accuracy. But, when it comes to information, the average business may have quite a bit of data within its walls but, it often falls short of painting a complete picture because the data it needs is not maintained within its internal systems.
Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. In order to reach the right target and convert prospects into sales, a business must create and distribute messaging to the right target audience, in the right way, at the right tie.
Perhaps the greatest risk to a lending organization is that presented by loan applicants who are unprepared to fulfill the long-term obligation of paying off a loan. Banks and other lenders spend a lot of time and energy trying to identify the perfect profile for a borrower so they can make the right decision and avoid costly loan defaults and the expense and resources required to take legal action.
You probably know how much it costs to recruit and hire a team member but, do you know how long that team member is likely to stay in your employ and what factors will cause them to stay with the company or seek greener pastures? If you can’t anticipate the need for resources, you are likely to be short-handed at the wrong time, or to experience frequent turnover that will significantly impact your business success and your ability to get the job done.
Even with an unlimited budget, it would not be a wise decision for a business to target every customer in the market. If an enterprise is to succeed, it must understand its products and services and it must know the profile of the customer it is targeting.
