Your business users probably fight you on improving data literacy and on implementing digital transformation. Many business users have a fear of analytics and envision having to become a business analyst or a data scientist in order to fulfill the vision of the business and its Citizen Data Scientist goals.
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eCommerce and online shopping businesses employ professionals in many roles including sales managers, marketing professionals, social media experts, product and service professionals and others. Together, every role in a business is designed to create a team that will ensure business success and, with eCommerce exploding, it is easy to think that the right people can get the job done.
Most business executives and managers have, by now, read the Gartner predictions wherein the average business user will be (or already has been) nominated to become a Citizen Data Scientist. Gartner defines a Citizen Data Scientist as “a person who creates or generates models that leverage Predictive or Prescriptive Analytics but whose primary job function is outside of the field of statistics and analytics.” It is true that a Citizen Data Scientist is NOT a Data Scientist, but some businesses incorrectly expect the same results and anticipate being able to reduce the need for business analysts or data scientists as these new roles are assumed.
If you want your business users to have access to analytics tools that are easy enough for the average user to understand, you will want to select augmented analytics that are easy to use with guidance and recommendations to help the user achieve the results they want AND help the user understand those results once they finish the analysis.
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal.
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal.
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If your business wishes to enable Digital Transformation, it must create a roadmap to achieve results using new or modified technologies, streamlined workflow and processes that will leverage these technologies to enhance information sharing and ensure a consistent, uniform approach to business objectives and goals. It must also encourage and advance Data Literacy within the ranks of its teams. Why is data literacy important?
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal.
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Sometimes it is difficult to imagine how a new process, technique or software solution might help your business. You see the demos, you read the marketing messages and you wonder if there is true value in adopting these new ideas and concepts.
