The world of business analytics has changed dramatically in the past few years. If your business is looking to upgrade BI tools or to begin implementing an analytics solution, the solution must be user friendly for business users. The tools exist today for augmented analytics, augmented data discovery, self-serve data preparation and other features and modules that provide sophisticated functionality and algorithms in an easy-to-use dashboard and environment that is designed to support business users, as well as data scientists and IT staff.
To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, and its internal operations, and better understand the buying behavior of its customers and prospects. To accurately predict and plan, every enterprise must select a business intelligence solution that will support their efforts and provide business users with a rich set of features and tools.
If you are considering a Business Intelligence solution, you ought to give some consideration to the concept of 
The Self-Serve Data Preparation trend is growing by leaps and bounds. Why? Well, there are a lot of reasons to like Self-Serve Data Preparation and Self-Serve Business Intelligence solutions. Here are just a few:
Consider the time and effort involved in the ‘old world’ of business intelligence data preparation! How on earth did we ever get anything done? Armies of data analysts and IT staff slaving over data, compiling, analyzing, graphing, charting, taking requests from managers and users and engaging in an endless exchange and interaction to assure that the requirements are understood and met. By the time the data analysis was delivered, it was old, sometimes incomplete and perhaps delivered in a form that might be misinterpreted by its audience.