Volusion: eCommerce That Beats the Competition

ecommerce

While eCommerce markets change daily and social media and web sites explode into the eCommerce stratosphere, a software vendor in Austin, TX has rather quietly taken the eCommerce market by storm. Volusion has forged partnerships, released software development kits (SDKs) and launched new features, making it easier than ever for even small to medium sized businesses (SMEs) to enter and conquer markets with products and services and an integrated sales platform that allows customers to browse and buy on mobile and desktop platforms.Recently, Volusion targeted enterprise customers with its new product, designed to provide a unified shopping experience for online sales, mobile access, and retail sites. While Volusion originally targeted small and medium sized (SME) businesses, it is now making a play for larger businesses with a Mozu platform. The Volusion large enterprise market entry makes it easier for big companies to provide fresh content and utilize new features and partner products to improve payment gateways, provide online chat, expand product catalogs, launch related blogs and leverage other upsell opportunities like social media marketing and sales.

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WordPress is Not a Slam-Dunk! Pay Attention to Design and Planning and You Will Succeed!

WordPress 4.0 and Beyond

It is estimated that the WordPress framework is used in nearly 25% of the top ten million websites in the world. In February of 2014, it was reported that WordPress version 3.8 had been already been download by more than 20 million users. With its plug-in architecture and a popular template system, WordPress has become one of the most popular frameworks for small to medium businesses (SMEs) and specifically for Content Management Systems (CMS) and sites.While the free, professionally designed templates provide a great start for a business site, like most other technology projects, a WordPress project should not be considered a slam-dunk! If a business intends to use a WordPress site to attract and retain customers, it must consider and attend to a CMS WordPress implementation with the same attention to detail as any other technology or software project.

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Content First, and Mobile First: How To Factor Them Into Responsive or Adaptive Web Design

RWD

If your enterprise is considering Responsive Web Design (RWD) or Adaptive Web Design (AWD), it is important to understand that the decision process does not end with RWD and AWD. To successfully design, develop, configure, integrate and implement a flexible web design, the business must also consider the questions related to ‘Content First’ and ‘Mobile First’.’Content First’ and ‘Mobile First’ methodologies are designed to put the emphasis on content prioritization, and to ensure that important information reaches the users, no matter what device they are using. These methodologies are often part of a responsive design strategy, and reflect an approach that allows the enterprise to display important business information to users quickly and with established priorities. If the navigation menu or company message is not clear or if it does not load fast on a smart phone the business may lose clients, customer trust, credibility and revenue. Having a content first strategy will help the enterprise to establish and sustain trust by respecting the user’s time and attention.

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Responsive Web Design? Adaptive Web Design? If You Find It Hard To Decide, Don’t Despair!

EM-DEC-Blog-RWD

There has been a lot of discussion about Responsive Web Design (RWD) and Adaptive Web Design (AWD) in the trade press and among enterprise IT teams looking to convert web sites and apps to user-friendly, flexible mobile displays. One of the main issues facing the enterprise is to decide between RWD and AWD. Once this decision is made, it is difficult and expensive to turn back. This article focuses on some of the differences and benefits of each of the techniques.Responsive Web Design: True responsive design is fluid, and uses CSS3 media queries to respond to any screen sizes. With CSS3, you can create a flexible grid where text can wrap and images can shrink and adjust along with your browser.

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A Match Made in Heaven – AND it’s FREE! Volusion and FaceBook Stores

volusion

If you are a Volusion customer, and you are currently using the Volusion solution for your eCommerce store or online shopping cart, you will be pleased to know that you can use the solution to create a FaceBook store wherein you can sell your products and services. Volusion customers will be pleased to know that there is no additional licensing fee or charge for this product extension. Combining eCommerce with social media, internet marketing and social media marketing is a crucial part of online sales today and this integration enables up selling and cross-channel marketing campaigns. If your business has a license for the Volusion eCommerce solution, it is worth your while to explore the opportunities provided by the FaceBook store extension. Your Volusion developers can leverage the solution to design and create a professional store with numerous selling and marketing features, and you will not incur any additional software licensing fees.

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I KNOW You’re Smart! That’s Why You Are Going to Embrace Internet Marketing!

internet-marketing-services

You’re smart! I know you are! I know because you read my blog every month. Just kidding. The reason I know you are  smart is because you are online doing your research and trying to figure out how and why your customers shop and buy  and what your competition is doing to attract customers. And, because you are smart, I know that you understand the  value of internet marketing, search engine optimization (SEO), social media marketing (SMM) and pay-per-click (PPC)  marketing and selling. You understand the critical business considerations and you want to apply the new and most  relevant technologies to leverage web marketing services, reach customers, stakeholders and partners and generate and  increase enterprise revenue.

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eBay and Bigcommerce: A Partnership Made in eCommerce Heaven!

eCommerce

eBay recently announced a partnership with Bigcommerce, the eCommerce solution provider and, with this partnership comes the transition from eBay’s ‘Go’ product which targeted small businesses, and its eCommerce Magento software business, as well as its ProStores service which targeted small businesses that wanted to enter the eCommerce market.

The eBay partnership with Bigcommerce is a big step for both companies and one that will help eBay to target larger business customers and provide an ample market for Bigcommerce with increased attention from eCommerce developers, and IT consultants and service providers. With the Bigcommerce hosted platform and migration services, existing Go customers will enjoy a seamless migration and transfer, and new customers will enjoy stability and gain additional features and function for their eCommerce sites.

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Surprise, Surprise! WordPress Has Joined the Party for SME CMS Sites!

WordPress

The success of WordPress proves the premise that publishing and content management have passed out of the hands of a few major publishing companies and large enterprises and into the hands of independent writers, small businesses, special interest experts and bloggers of every stripe and background. The ease with which one can create and publish content in WordPress ensures that writers and small businesses can supply fresh content and information to readers and customers.Today’s rapidly changing technology market has driven WordPress and other software providers and developers to create more innovative, eye-catching, intuitive designs and sites to attract and retain readers, customers and all manner of site visitors.

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