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Case Study: Customer Loyalty Software Product Widget for UK eConsulting, Market Research Firm

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November 7, 2016

Elegant MicroWeb worked with a UK eConsulting, Market Research business to design a web-based widget to measure customer satisfaction and increase customer loyalty. Customers were asked just one question and the responses were analyzed to enhance and improve products and services offered by the organization over the period. In order to meet business objectives the widget had to be easy to configure, and easy to promote and use to obtain maximum responses. Personalized emails were sent, with a unique URL so the users could respond without the need to register. Feedback request could be offered via various web channels.

Elegant MicroWeb analyzed requirements, and designed and built a widget to allow customer managers to create just one question – loyalty question. Once a question is created, customer manager (administrator) can select respondents, design personalized email and rating scale for participant response. Response tracking processes allowed the business to follow-up non respondents and track responses. App also included response analysis and categorization to measure customer loyalty index over the period of time.

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Case Study: Web-Based Community Software Product for UK Idea Management Business

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November 3, 2016

A U.K. internet community, market research and consultation, eDemocracy solution provider selected Elegant MicroWeb to design a web-based software product that would enable users to create employee, stakeholder, customer and citizen communities and encourage collaboration, feedback and the structuring of ideas and innovation processes. The solution would support open communities, as well as communities requiring invitation and registration. The objective was to help the business gain deeper insights and deliberative engagement with customers, stakeholders and thought leaders.

The Elegant MicroWeb team designed an integrated suite of Idea Management tools, including user-friendly wizards to support users and allow for idea sharing, brainstorming, ranking and discussion of ideas, and archival capability. User roles include Administration, Registered users, Invited Users and Anonymous Users. Elegant MicroWeb services included requirements and feasibility planning and studies, design, development, customization, deployment and user acceptance testing (UAT).

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How to Market Your Business App Almost for Free?

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September 23, 2016

5 Essential Traits of an Effective Business App

Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.

But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.

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5 Essential Traits of an Effective Business App

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August 31, 2016

5 Essential Traits of an Effective Business App

Unlike entertainment or Gaming apps, a business app is expected to be made with all seriousness and highly focused on what they aim to do – though, I am not saying entertainment and gaming apps aren’t made with seriousness, otherwise Clash of Clans wouldn’t have been making $ 1.5 million a day.

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Case Study: Re-Engineering Business Software Development Improves Business Intelligence Software Ux and Scalability

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August 1, 2016

ElegantJ BI, an innovative Business Intelligence product, needed to improve the user experience (Ux) and architecture. This Ux improvement was necessary to make the interface adaptable and responsive to the growing number of device screen resolutions and sizes. With the growing importance of data visualization and user interactivity in the business intelligence market, these changes were imperative to sustain and improve a competitive market advantage.

The Elegant MicroWeb product engineering and Ux team undertook this project to improve the usability and overall Ux for this product suite. Software re-engineering and migration provided upgraded product architecture, improved performance, interoperability, integration and support for large volumes of data with optimized middleware to improve scalability.

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Case Study: UK eDemocracy Co. Achieves Dependable Application Security and Standards Compliance

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July 9, 2016

Elegant MicroWeb worked with a leading internet community, consultation and eDemocracy solution provider in the U.K. to help them achieve their application security and compliance objectives. The business wished to ensure compliance with government standards and best practices in application security to protect their data and business from hacking and security threats. Even the slightest security breach would damage the reputation of the business and have financial and legal implications, so it was critical that their solutions and systems were designed to meet or exceed industry and government standards.

A stringent security audit was performed by a 3rd party security expert. The Elegant MicroWeb team provided a stable, high performance application architecture based on Microsoft platforms to ensure web application security and accessibility standards compliance. Services included research, identification and interpretation of the best security practices, mapping of standards to technology platforms, identification, resolution, testing and implementation of all standards and coordination of third party security verification.

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The Biggest Changes Coming to E-commerce in 2016

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June 28, 2016

E-commerce in 2016 will continue to grow. The companies that thrive will be the ones that offer more features, like loyalty programs, while simultaneously removing friction from the buying process.

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Case Study: Integrated Online Volusion eCommerce Site for US Clothing and Footware Co.

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April 22, 2016

A U.S. casual clothing and footwear superstore engaged Elegant MicroWeb to help them design their website using the Volusion eCommerce framework. The client wished to provide its customers with an intuitive, secured, hassle-free online shopping experience in which to browse and shop for apparel, clothing accessories, swimwear and footwear.

The challenge was to effectively address all integration, development and customization requirements within the Volusion framework and provide a third party tax calculation tool and all required integration. This was, perhaps, the first project of its kind world-wide that would incorporate all these unique, detailed requirements into one Volusion eCommerce solution. The Elegant MicroWeb team developed product related APIs to import products for add/update/delete functionality, and to export orders. The team also designed a complex XML integration of the Volusion framework for product management, product categories and product options, and product fulfillment, as well as integrating Pro-Mail and Carhartt and a third-party tax calculation tool to compute taxes based on state, category and products.

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Genesys of Shopify

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April 19, 2016

Genesys-of-shopify

Another classic example of passion turned to profession… Shopify was actually Snowdevil which was an online store for snowboarding equipment found by three friends; Tobias/Daniel/Scott in 2004 at Canada.

The inadequate features provided by then existing e-commerce products in market forced Tobias to build his own solution for Snowdevil. He used the open source web application framework of Ruby on Rails to build the online store for Snowdevil venture after just two months of development. This platform was launched as Shopify in 2006.

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