Great User Interface and User Experience (Ux) and a comprehensive mobile application development strategy is mandatory for media sites. Is your app or site competitive and user friendly?
Year: 2015
Key Performance Indicators (KPIs) are de rigueur these days, and that is a good thing for business. After all, it is hard to accurately plan for success when you are guessing at every turn. While small and large businesses alike are establishing KPIs, there is one thing that is not so de rigueur and that is establishing KPIs that are appropriate, objective, measurable and actionable! Yet, without those important considerations, KPIs aren’t worth the paper they are printed on – or the computer screen they are displayed on!
Appropriate Metrics: Let’s say that you own a company called, ‘Widgets Plus’ and that company manufactures (what else?) widgets. Among the factors that will affect business success: the quality and dependability of the widgets, competitive pricing of the widgets, supplying the right variety of widget sizes, and the timely supply of widgets to your customers. In order to establish appropriate metrics, the management team must focus on the key components of success rather than measuring the number of pens the staff used in the month of August or the average shipping costs for technical manuals. Of course, Widgets Plus cares about its expenses and it is in their best interests to control those expenses, but key metrics must focus on the things that are critical to business success, sales, corporate reputation, competitive positioning and product or service sales.
Did you know that nearly half of Smart Phone and mobile device users are unhappy with how business mobile applications perform on their devices? Recently, a study revealed that 43% of smart phone users and 41% of tablet users found their mobile business apps less than impressive, when considering simplicity of function or easy access to critical information. When planning for a mobile application, there are many factors to consider if you want to ensure a successful implementation and business user adoption.
User Involvement: First, the IT staff must ensure that the user and employee community is involved in planning and reviewing the requirements and the prototype. If the business wants to avoid a misstep, it must involve the users upfront and understand user skills, the way users need to interact with the application, the types of devices they will use to access information, and the workflow and processes they must employ to complete a task. Involve your users early and they will become your best advocates and champions.
This software testing approach dissects an application’s functionality without delving into the software’s internal structure or its working mechanism. The testing is versatile in the sense that its applicability spreads across every domain of testing with the spectrum spanning integration testing, acceptance and system testing to lower level unit testing.
Procedure
The testing is done on the premise that the programming of the software has been done in a robust manner flawlessly. The tester possesses knowledge of the outputs returned by typical inputs but usually is in the dark when it comes to knowing the specific programming constructs that yield the outcome. Test cases are developed based on specifications/ needs pertaining to the performance expected out of the software. The application’s extraneous characteristics provide assumptive data for the test with the gamut encompassing needs, specifications and design codes. Non-functional testing is also allowed. The tester picks inputs that may be valid or invalid and then ascertain the correct or desired output.
My friend Roland sells football memorabilia. Last year, Roland signed up to do a holiday sale at a local community center. When he got the venue, he found that none of the prospective customers wanted his products. The event had been advertised as a ‘handicraft’ show, featuring hand knit baby sweaters, handmade aprons, blown glass tree ornaments, etc. Roland didn’t sell any football memorabilia that day
Why am I telling you this story? To prove the adage, ‘Know your audience’. That adage applies to any kind of customer, including an eCommerce client! If you are launching, migrating or upgrading an eCommerce site, you must design a site to attract and retain your target audience. It is important to understand more than the technical aspects of the site. Yes, performance, architecture and mobility is crucial but if you don’t know your target customers, their buying behavior and preferences, you will not get the results you want.
The good news is that today’s business and IT managers are excited about business intelligence and value it can bring to the organization, its users and its bottom line. The bad news is that, in their zeal to run headlong into the business intelligence market, many businesses are making missteps and mistakes that will haunt them and diminish the value of the business intelligence solution, thereby degrading ROI and TCO.
A business can make numerous missteps on the path to business intelligence. Here are just a few of them: