Today’s business managers and owners are savvy enough to know that self-serve business intelligence is the way to go. Business users need data visualization, monitoring and analysis if they are going to help the organization to achieve the best results and compete in the market. You want to provide true data democracy in your organization and since most BI tools vendors are pitching the benefits of self-serve BI, one might assume that real self-serve BI tools are available from every vendor, but nothing could be further from the truth (so, buyer beware!)
