Hand-in-Hand To Business Success: Data Democratization and BI

Business Intelligence

Like every other type of business application today, Business Intelligence solutions must be mobile in order to meet the demands of the user base. Every business must recognize the reality of the mobile society in which we live and, whether they want to attract consumers and customers or provide business applications that satisfy the needs of employees, mobile access is critical for every user and critical to business success. But, the democratization of business intelligence is a broader, systemic issue that goes far beyond mobility.

Whether inside or outside the office, every individual contributor, team member, manager, executive, IT professional, HR, sales, marketing, production coordinator, and financial analyst needs business intelligence. We can’t empower our team members or hold them accountable for results without giving them the tools and information they need to do their jobs and to know whether their efforts are succeeding and contributing to the strategic, operational and tactical goals and objectives of the company.

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Success Mantra for Enterprise Mobility – Focus on Requirements

Cloud & Mobile Enabling Enterprise Businesses

Wouldn’t it be nice to carry your facilities, team, products and customers in your hip pocket? If you could miniaturize your business, you would never be too far away to handle a problem, capitalize on an opportunity, collaborate with employees or grow your market presence. Enterprise mobility is key to business success in this mobile society. If your business is to succeed, every one of your employees needs mobile access to enterprise applications, web sites, social media and other technology tools.End users and employees are more sophisticated than ever and their demands are based on what they see in the consumer market and what they have come to expect from technology solutions – and those demands are always changing. But, one thing does not change and that is the fact that your business will suffer if your applications, sites, and software are not suitable for the various size smart phone screens, tablets and desktops. Users will not adopt and leverage applications that are difficult to access or use. Productivity, revenue and other business metrics will decline if your business does not provide intuitive, accessible, mobile applications and business solutions.

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Love Sales Conversion and Numbered Lists? This Article is For You!

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People love numbered lists! The internet is chock full of articles, blogs and forums regaling us with numbered lists of important business factors and ways to beat the competition. With titles like, ‘The Five Best Ways to Attract New Customers’, ‘The Ten Most Important Things a Business Manager Should Know’, the lists are apparently endless.

Either you love these lists or you hate them. Either you think you have seen enough and you have it all down, or you are overwhelmed by all of the ‘most important’, ‘critical’, ‘can’t miss’ factors and considerations. No matter how you feel about this type of advice, you may want to consider this particular list – especially if you are a sales or marketing professional or a business owner or manager who wants to create, market and sell products or services and stay ahead of the competition and of customer expectations.

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ISVs & IT Service Providers: Give Clients Enterprise Mobility for YOUR & THEIR Success

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Enterprise mobility is key to business success in this mobile society. If you are an IT service provider or software vendor, you must enable your customers and clients with enterprise mobility if you want to succeed. That mobility must extend from enterprise applications, to web sites and all other technology tools you provide.Consumers and business users are more sophisticated than ever and their expectations and demands are always changing. But, one thing does not change and that is the fact that you will lose market share if your applications are not suitable for the numerous devices available today for users – desktops, laptops, tablets and smart phones with different operating systems, browsers and screen sizes.

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Elegant MicroWeb Celebrates 16 Years of Scottish Partnership on Upcoming Scottish Independence Referendum

EM-press-release

Scotland will vote on an independence proposition on September 18, and Elegant MicroWeb, of Ahmedabad, India, wishes the Scottish people the best during this important time in their history. In 2001, just two years after the Scottish Parliament was established, it became the first of many organizations throughout the United Kingdom to join hands with Elegant MicroWeb and Organized Feedback (Formerly CommunityPeople Ltd) of Edinburgh, Scotland, to embrace the concept of eDemocracy.

Elegant MicroWeb CEO, Kartik Patel said. “With remarkable foresight, the Scottish Parliament launched a technology outreach program to involve Members in the political process, and became the first legislature in the world to webcast debates, allowing citizens to discuss proposed legislation online.”

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Nuts to Site Traffic! BI, KPIs and SMM Give You the Power of Conversion!

KPI

I’ll just come right out and say it! All key performance indicators (KPIs) that are meant to drive performance (and all KPIs should do just that) must be linked to goal conversion. If they are not, then your metrics are meaningless or you are measuring the wrong thing! Whether you are talking about a click-through-rate (CTR), or unique visitors or the number of followers or time spent on a page or site, it all boils down to conversion goals.

If you are attracting followers who do not buy your type of product or service, if your followers are not in the right demographic profile or geographic location, if they are not ready to buy, your business will not achieve conversion. If you have unique visitors who visit your page or site because of incorrect keyword combinations, their visits will not result in conversion. If you have misleading content or unappealing or poorly presented content or you have chosen the wrong demographic or geographic targets for your products or services, it doesn’t matter how many ‘clicks’ you get – you will not get conversions.

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On the Move: Fuel Your Sites with Responsive Web Design and Adaptive Web Design

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When you consider the portability of technology in today’s world, it may seem as if mobile access has been with us forever. Not so long ago, mobile access was limited to pagers and ‘car phones’ that fit in a suitcase. While we are very comfortable with the access provided by smart phones and tablets, the technology of mobile access is changing every day. For businesses, this ever-changing landscape of devices, applications and social interaction can be confusing. The changes in technology do not stop long enough to give a business the chance to catch up. Consequently, it is imperative that businesses look at Responsive Web Design (RWD) and Adaptive Web Design (AWD) to provide the kind of access a customer or prospect expects.If you want to sell your products and services in a world of mobile access, you must make your sites and applications suitable for diverse size screen and devices. It is too expensive and time consuming to build and maintain multiple site versions, or numerous upgrades, migrations or site maintenance requirements.

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What’s the Buzz? Social Media and Business Intelligence Do Mix!

Social Media and Business Intelligence Do Mix

Many organizations are struggling to find meaning in the social media market and to determine the value of social media marketing to customers. In fact, the enterprise that utilizes a business intelligence (BI) solution to slice and dice unstructured data from social network conversations, comments and activities can glean a lot of insight and make better business decisions regarding how and when to market to social media customers and to determine the success of its integrated internet marketing campaigns.With the right BI tool, any enterprise can use time series-based historic data, and sort, filter and drill down and through data using demographics, geographies, and customer preferences and buying behaviors and it can forecast and predict future trends, needs and moods of customers.

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