Year: 2014
Successful sales force management is dependent on up-to-date, accurate information. With appropriate, easy access to business intelligence, a Sales Director and Sales Managers can monitor goals and objectives. But, that’s not all a business intelligence tool can do for a sales team. In today’s competitive market, marketing, advertising and sales teams cannot afford to wait to be outstripped by the competition. They must begin to court and engage a customer before the customer has the need for an item. By building brand awareness and improving product and service visibility, the sales team can work seamlessly throughout the marketing and sales channel to educate, and enlighten prospects and then carry them through the process to close the deal. To do that, the sales staff must have a comprehensive understanding of buying behaviors, current issues with existing products, pricing points and the impact of changing prices, products or distribution channels. With access to data integrated from CRM, ERP, warehousing, supply chain management, and other functions and data sources, a sales manager and sales team can create personalized business intelligence dashboards to guide them through the process and to help them analyze and understand trends and patterns before the competition strikes.
I met a friend at a retailer conference recently. He was complaining about the ineffective eCommerce solution his company had chosen. “It doesn’t translate well into the mobile environment,” he said. “The whole process of browsing products, choosing colors, sizes and options, and ordering is convoluted. We lose potential customers, and the site just doesn’t support our sales and marketing objectives.”
Sadly, my friend is not alone in his conundrum! Building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses, but it need not be. The key to eCommerce success lies in the technical and functional skills of the team selected to build the site.
A leading company in the field of Business Intelligence software with customers in national and international markets, Ahmedabad-based Elegant MicroWeb has announced the launch of a globally unique technology “Managed Memory Computing” in the Business Intelligence space.The path breaking Managed Memory Computing is expected to transform the Business Intelligence space by changing the way Business Intelligence is used and makes it cost-effective to roll out BI to all employees across the organisation.The technology powering Business Intelligence Solutions is usually classified into two core architectures – the traditional disk-based architecture and the more recent in-memory processing. The disk-based system usually aggregates and makes the data ready for analysis, while in-memory systems push the data into the memory and process based on requests from users. In-memory processing needs more memory and processing power with increased usage, while the disk-based system needs more disk I/O operations.
There has been a lot of discussion about the benefits of Responsive Web Design (RWD) in both consumer and business-to-business markets, and we do see some of the large vendors and enterprise service providers investing in RWD. But, it is also important to note that RWD is no longer an option for business sites – large or small. It is a competitive necessity!Consumers, business partners and suppliers expect to have easy, intuitive access to a business site to get information or purchase a product or service. If the site is cumbersome to use on a Smart Phone or Tablet, or if it fails to accommodate a variety of screen sizes, a business will lose customers. Consumers today are more sophisticated and less patient with clumsy user interfaces. The evolution of RWD is a natural response to the increasing mobile, agile, flexible environment a user demands.